Brand Tone

Educational, Authoritative, and Premium

Brand Values

• •Purity and Authenticity
• •Health and Wellness
• •Quality and Efficacy
• •Exclusivity and Rarity

Best Practices

• •Lead with Science, Follow with Nature: Always ground health claims in the scientific measure of "Total Activity (TA)." Use this authoritative language first, then transition to more evocative descriptions of the honey's taste and pristine origins.
• •Maintain the "Premium Alternative" Frame: Consistently and subtly position Jarrah honey as a superior or more effective choice compared to other honeys, especially Manuka. Use phrases like "higher activity level," "more antioxidants," and "better taste."
• •Emphasize Purity and Place: Every piece of copy should, where possible, link back to the unique, "unspoiled" and "disease-free" Jarrah forests of Western Australia. This reinforces the values of authenticity and rarity.
• •Use a Vocabulary of Potency and Luxury: Create a word bank of approved terms that reflect the brand's tone. Include words like potent, active, pure, rare, ancient, certified, authentic, rich, complex, luxurious, and elixir.
• •Leverage Testimonials for Relatability: Balance the scientific and premium tone by integrating direct quotes or summarized experiences from customer reviews. This provides social proof and connects the product's benefits to real-life situations, such as family health.

Social Perception

trusted and high-end supplier of a potent, natural health product.

Copy Examples

• •Beyond Manuka. Experience the Potent Purity of Western Australia's Ancient Jarrah Honey. Scientifically Proven, Naturally Powerful.
• •Why settle for the standard? Our Raw Organic Jarrah Honey boasts a TA50+ rating, offering exceptional antimicrobial strength for when your body needs it most. Sourced from forests that bloom only once every two years, this isn't just honey—it's nature's purest defense. #JarrahHoney #TotalActivity #NaturalWellness #ImmuneSupport #RareHoney
• •Tired of coughs and colds slowing you down? For generations, families have trusted the deep, caramel-flavored richness of Jarrah honey. Our customers call it "miracle honey" for soothing sore throats fast. Discover the potent, lab-certified purity of Forest Fresh Jarrah Honey. Shop now for free UK shipping over £50.
• •Inside: Nature's Most Potent Antibacterial Elixir
• •Each spoonful of our Super Jarrah TA50+ honey is a testament to purity. With a luxuriously thick, caramel-like texture and a complex malty flavour, it is as delicious as it is powerful. Independently certified to be free of all pesticides and antibiotics, it’s the purest, most active honey you can find.