Brand Tone

Nurturing, Sophisticated, and Serene

Brand Values

• •Holistic Wellness
• •Quality and Craftsmanship
• •Natural and Organic Integrity
• •Sustainability
• •Authenticity and Education

Best Practices

• •Maintain a Wellness-Centric Vocabulary: Consistently use words like "ritual," "blend," "infusion," "balance," "rejuvenate," "unwind," and "nurture." This reinforces the brand's focus on holistic health over simply selling a beverage.
• •Lead with the Benefit, Support with the Feature: Start copy by addressing a need (e.g., "Boost your energy naturally"). Then, follow up with the features that deliver this benefit (e.g., "with our organic green tea and vitalizing herbs").
• •Weave in the "Handcrafted in Australia" Story: Regularly mention that the teas are made in small batches in Australia. This detail signifies quality, supports local industry, and builds trust.
• •Use Sensory Language: Describe the taste, aroma, and feeling of drinking the tea. Use evocative words like "aromatic," "vibrant," "delicate," "soothing," and "warming" to help customers imagine the experience.
• •Ensure Visuals and Text are Aligned: All copy should be paired with visuals that reflect the serene, natural, and premium aesthetic of the brand. This creates a cohesive and immersive brand world across all platforms.

Social Perception

Customers perceive the brand as high-quality and effective. The brand is viewed as authentic and passionate, connecting with the founder's story. Jaroma Tea is seen as a wellness partner, providing solutions for specific health needs.

Copy Examples

• •Let the day melt away. Our Night Owl blend is a serene, caffeine-free infusion of chamomile and calming herbs, handcrafted to quiet your mind and guide you into a restorative slumber. Embrace the ritual of evening relaxation. #JaromaTea #SleepTea #WellnessRitual #OrganicTea
• •Your Focus Ritual, Redefined ✨
• •Gently purify from within. Our Goddess Bliss Detox blend is a masterful infusion of organic herbs known for their skin-loving and wellness-enhancing properties. Each sip is a step toward radiant vitality, handcrafted in small batches to deliver a pure, aromatic experience. Feel renewed, naturally.
• •Wellness in Every Cup. Discover Handcrafted Organic Teas.
• •Life is demanding. Your moment of peace shouldn't be. Jaroma Tea offers artisanal wellness blends designed to help you relax, focus, and rejuvenate. 100% organic and handcrafted in Australia. Shop our Relaxation collection today and rediscover your balance.