Brand Tone

Empowering, Confident, and Luxurious

Brand Values

• •Quality and Craftsmanship
• •Individuality and Uniqueness
• •Empowerment and Confidence
• •Inclusivity and Diversity

Best Practices

• •Lead with Empowerment: Start with words that inspire confidence. Use strong, active verbs and adjectives like "slay," "own," "empower," "fierce," "bold," and "unapologetic."
• •Emphasize Craftsmanship: Always mention the quality and origin of the pieces. Use terms like "handcrafted," "custom-made," "bespoke," "tailored," and "high-quality" to justify the premium positioning and build trust.
• •Foster Community: Use inclusive language. Refer to your audience as a collective (e.g., "#JarixBabes") and encourage user-generated content. Ask questions in captions to drive engagement and make followers feel like part of the brand.
• •Maintain a Luxurious Vocabulary: Consistently use words associated with high fashion, such as "couture," "luxury," "elegant," "sophisticated," and "exclusive," to reinforce the brand's premium identity.
• •Be Clear and Direct in Calls-to-Action (CTAs): While the tone is aspirational, the CTAs should be clear. Use phrases like "Discover the collection," "Shop your look," "Secure your masterpiece," or "Explore the new arrivals" to guide the customer's next step.

Social Perception

Customers perceive the brand as a source of high-quality, unique clothing that makes them feel good. It is seen as authoritative, authentic, and a premium boutique rather than a fast-fashion retailer within its niche community.

Copy Examples

• •Why blend in when you were born to stand out? Our new Amoura Overlay Dress isn't just a garment; it's a statement. Handcrafted for a flawless fit, itbls designed for the woman who owns every room she enters. Be bold. Be you. #JarixFashions #OwnYourStyle #CoutureFit
• •Bespoke Luxury, Unforgettable Style. Discover handcrafted pieces designed to empower and inspire. Your custom look awaits.
• •Inside: Your Exclusive Look at the Red Carpet Collection
• •Tired of the same old styles? At Jarix Fashions, we believe in quality, craftsmanship, and the power of a perfect fit. From our 'Fit, Fierce, and Fabulous' activewear to our one-of-a-kind couture gowns, every piece is made to make you feel unstoppable. Shop the collection and find your signature look today!
• •(Video shows a rapid transition of sketches to fabric cutting to the final garment on a model) Voiceover: "They say I don't design clothes, I design dreams. From a simple sketch to a handmade reality, this is how we craft confidence. This is Jarix Fashions. #FashionDesigner #CustomMade #BehindTheSeams"