Brand Tone

Elegant & Sophisticated, Artistic & Passionate, Personal & Approachable (potentially), Romantic & Emotive

Brand Values

• •Beauty & Aesthetics: A core value evident in the product itself – creating and providing beautiful floral arrangements.
• •Quality: Implied by the presumed careful selection and handling of fresh flowers to create lasting and impressive displays.
• •Craftsmanship & Artistry: Valuing the skill and creativity involved in floristry.
• •Customer Delight: Aiming to bring joy, comfort, or elegance to customers' lives and special moments through their floral creations.
• •Attention to Detail: Necessary for creating aesthetically pleasing and well-constructed arrangements.

Best Practices

• •Develop a Brand Voice Guide: Even a simple one, outlining key adjectives (e.g., elegant, artistic, warm, passionate) and an emotional lexicon (words to use and avoid) to ensure consistency across all communications.
• •Emphasize Visual Storytelling with Complementary Text: Since floristry is highly visual, ensure the copy enhances and elevates the images/videos. Use descriptive language that evokes the senses (sight, smell, touch). For example, instead of \"Red roses,\" try \"Velvety red roses, freshly unfurled.\"
• •Maintain a Consistent Level of Formality: Decide whether the brand is more \"Dear friends\" or \"Esteemed clients.\" Based on the inferred tone, a balance of approachable elegance is suitable – not overly casual, but not stiffly formal. Use \"usted\" or a respectful \"tú\" consistently if writing in Spanish for a local audience, or a consistently warm yet professional tone in English if that's a chosen communication language for some posts. (The user requested the final report in English, but the brand is in Chile).
• •Incorporate Brand Values into Messaging: Subtly weave in values like artistry, quality, and passion. For instance, \"Crafted with passion by our artisans\" instead of just \"Made by us.\"
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. If the tone is warm and artistic, responses should reflect this, avoiding generic or overly curt replies. Personalize where possible.

Social Perception

Customers likely perceive JARDINS des FLEURS as a provider of high-quality, beautiful, and artistically designed floral arrangements. The French name might lead to an expectation of a certain level of sophistication or a premium offering compared to more generically named local florists. It's likely seen as a go-to for special occasions, gifts, or when seeking something more unique and curated than standard supermarket flowers. The lack of a broad online footprint (website, diverse reviews) might mean its reputation is more localized or spread through word-of-mouth and its direct Instagram engagement.

Copy Examples

• •Instagram Post (New Bouquet Collection): Elegance in full bloom. Discover our latest collection, where each petal tells a story of artistry and passion. Perfect for transforming any moment into a cherished memory. #JardinsDesFleurs #SantiagoFlorist #ArtOfFlowers #LuxuryBlooms #NewArrivals
• •Instagram Post (Focus on a specific flower type, e.g., Roses): The timeless allure of roses, reimagined. At JARDINS des FLEURS, we hand-select each stem for its perfect beauty and fragrance, crafting arrangements that speak the language of the heart. #RosePerfection #FloralDesign #SantiagoChile #GiftIdeas #ElegantFlowers
• •Instagram Story (Behind-the-scenes glimpse): A peek into our atelier today... where passion meets petals. ✨ We're lovingly crafting your expressions of joy, sympathy, and love. DM us to create your custom arrangement! #Fleuriste #FlowerMagic #SantiagoCreativo #JardinsDesFleurs
• •Promotional Post (e.g., Wedding Florals): Let us weave the floral tapestry of your dream day. From breathtaking bouquets to enchanting venue décor, JARDINS des FLEURS brings artistry and elegance to your most special celebrations. Enquire about our bespoke wedding services. #WeddingFlowersSantiago #BridalBouquet #EventFlorals #LoveInBloom #ChileWeddings
• •General Brand Post (Focus on emotion): More than just flowers, we deliver emotions. Each JARDINS des FLEURS creation is a testament to beauty, crafted to convey your deepest sentiments. Brighten a day, share your love, or simply indulge in the exquisite. #FlowersOfInstagram #SantiagoStyle #MeaningfulGifts #ArtisanFlorist #JardinsMagic