Brand Tone

Feminine & Delicate, Whimsical & Storytelling, Refined & Elegant, Warm & Welcoming, Passionate & Creative

Brand Values

• •Quality & Craftsmanship
• •Uniqueness & Originality
• •Customer Experience
• •Beauty & Aesthetics
• •Passion & Storytelling

Best Practices

• •Embrace Storytelling: Frame product descriptions and social media posts around a narrative or an evocative scene. What feeling or experience does the product offer?
• •Use Evocative and Sensory Language: Appeal to the senses with descriptive words that paint a picture (e.g., "silken," "sun-kissed," "whispering," "delicate," "velvety").
• •Maintain a Soft and Gentle Voice: Avoid overly aggressive sales language. Focus on invitation and sharing beauty rather than hard selling.
• •Incorporate Elements of Whimsy and Romance: Use words and phrases that suggest charm, dreams, and a touch of magic (e.g., "enchanting," "treasure," "secret," "bloom," "whisper").
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media, email marketing, and even packaging all aligns with the established feminine, refined, and welcoming voice.

Social Perception

Charming & Lovely, High Quality, Aspirational yet Accessible, Trustworthy, Gift-Worthy

Copy Examples

• •Product Description (e.g., for a floral-scented candle): Let the enchanting aroma of our 'Secret Garden' candle transport you to a sun-drenched meadow. Hand-poured with love and infused with delicate notes of blooming jasmine and fresh dew, it’s a little piece of magic for your home.
• •Instagram Caption (Showcasing a new collection of delicate jewelry): Whispers of elegance. ✨ Our new ‘Mademoiselle Bloom’ collection has arrived, each piece a tiny treasure designed to add a touch of everyday romance to your style. Discover the delicate details and find your new favorite story. #JardinMademoiselle #FeminineCharm #NewCollection
• •Email Newsletter Subject Line: A Little Box of Dreams Awaits You, Mademoiselle...
• •About Us Snippet: At Jardin Mademoiselle, we believe in the magic of the little things. Inspired by secret gardens and whispered wishes, we curate and create beautiful treasures designed to bring a touch of enchantment to your everyday. Each item tells a story, waiting to become a part of yours.
• •Promotional Banner for a Sale: Our Garden of Delights is Blooming with Savings! Enjoy 20% off select treasures for a limited time. Treat yourself, Mademoiselle!