Brand Tone

Spiritual & Mystical, Nurturing & Supportive, Calm & Serene, Authentic & Sincere, Gentle & Approachable

Brand Values

• •Well-being
• •Spirituality
• •Authenticity
• •Nature & Natural Elements
• •Guidance & Empowerment
• •Mindfulness & Inner Peace

Best Practices

• •Develop a Brand Voice Guide: Document key elements of the Jardin d'Eyden tone: specific vocabulary (e.g., "sacred," "vibration," "illuminate," "nurture"), phrases to use or avoid, and the overall emotional feeling the copy should evoke (calm, supportive, mystical). Share this with anyone creating content.
• •Embody the Values: Ensure all copy aligns with the core brand values of well-being, spirituality, authenticity, nature, guidance, and mindfulness. Every piece of content should subtly reinforce these principles.
• •Speak to Your Audience's Aspirations: Understand that customers are often seeking peace, healing, guidance, or a deeper connection. Use language that resonates with these desires and positions Jardin d'Eyden as a supportive partner on their journey.
• •Maintain Visual and Textual Harmony: The calming, natural, and slightly mystical aesthetic of the brand's visuals should be mirrored in the copy. Use descriptive language that paints a similar picture and evokes a consistent sensory experience.
• •Educate with Empathy: When explaining complex spiritual concepts or product uses, do so with clarity, patience, and an understanding that some audience members may be new to these ideas. Avoid jargon where possible, or explain it gently. The goal is to empower, not intimidate.

Social Perception

Positive & Trusted, Niche Specialist, Aesthetically Pleasing, Community-Oriented (within its niche), Helpful & Informative

Copy Examples

• •Embrace the gentle embrace of unconditional love with our hand-selected Rose Quartz. Known as the stone of the heart, its soothing vibrations help to dissolve emotional wounds, nurture self-love, and attract harmonious relationships. Let its calming energy infuse your sacred space with peace and compassion. Each piece is unique, radiating pure, loving light.
• •Unlock the whispers of your intuition. ✨ Our newest oracle deck has arrived, ready to guide you through life's questions with profound wisdom and gentle clarity. Which card will you draw today to illuminate your path? #JardinDEyden #OracleReading #SpiritualGuidance #Intuition #NewArrival
• •Nourish Your Soul: Find Your Sanctuary with Jardin d'Eyden
• •Feeling a shift in energy? ✨ Gently light your sage wand, let the sacred smoke curl, and walk through your space, setting intentions of peace and clarity. Watch negativity dissolve and welcome in pure, positive vibrations. Your sanctuary awaits. #SageCleansing #SpiritualWellbeing #PositiveEnergy #JardinDEydenTips
• •Awaken to Spring's Renewal: Discover our curated collection of energizing crystals and uplifting essentials to refresh your spirit and home.