Brand Tone

professional, trustworthy, caring, and informative

Brand Values

• •Health and Well-being
• •Quality
• •Trust and Rigor
• •Customer-centricity (Proximity)
• •Innovation
• •Sustainability
• •Transparency
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (professional, caring, trustworthy), core values, and mission. Include examples of "do's and don'ts" for language and style. This ensures everyone writing for the brand is aligned.
• •Prioritize Clarity and Accuracy: Especially for health and wellness products, ensure all information is clear, accurate, and easy to understand. Avoid jargon where possible or explain it simply. This builds trust.
• •Emphasize Benefits with Empathy: Focus on how products solve customer problems or enhance their well-being. Use empathetic language that shows understanding of their needs and concerns (e.g., "We understand the importance of gentle care for your baby...").
• •Maintain Professionalism with Approachability: While maintaining a professional stance (especially with "qualified health professionals" on staff), ensure the language is still warm and approachable. Avoid overly clinical or cold terminology unless scientifically necessary and appropriately explained.
• •Be Consistent Across All Channels: Ensure the brand voice is the same whether it's on the website, social media, email marketing, or customer service interactions. Regularly review content across platforms for consistency.

Social Perception

The brand aims to be perceived as a reliable and professional source for health, hygiene, and well-being products. The emphasis on qualified professionals and certified quality likely contributes to a perception of trustworthiness. Their social media engagement (though not deeply analyzed here) would offer more direct insights into public perception through comments and shares. The company highlights its agile, capable, and motivated team ready to offer quick and effective responses. The name itself, "Jardim da Higiene" (Hygiene Garden), evokes a sense of natural care, cleanliness, and a nurturing environment for well-being.

Copy Examples

• •Your Health, Our Priority. Discover a curated selection of certified hygiene and wellness products at Jardim da Higiene. Expert advice, exceptional care.
• •Nurture Your Family's Well-being. From gentle baby care to everyday essentials, find everything you need to keep your loved ones healthy and protected. Shop with confidence.
• •Understanding Sensitive Skin: Our experts share insights and product recommendations to help you soothe and protect your skin naturally. Learn more on the blog.
• •Looking for the perfect solution for [common problem, e.g., dry hair]? Our range of [product type] offers [key benefit 1] and [key benefit 2]. Our health professionals are also available to guide you! #JardimDaHigiene #HealthyLiving #[RelevantHashtag]
• •Expert Tips for a Healthier Home + Exclusive Offer Inside! | Jardim da Higiene