Brand Tone

friendly, aspirational, and educational

Brand Values

• •Health & Wellness
• •Natural Quality
• •Functionality & Flavor
• •Simplicity and Transparency
• •Community

Best Practices

• •Lead with the Benefit: Instead of just listing ingredients, focus on the positive impact on the customer's life. Use words like "energize," "refresh," "boost," and "nourish" to connect the product to a feeling or outcome.
• •Maintain a Positive and Encouraging Tone: Your language should always be supportive, not prescriptive or judgmental. Frame healthy choices as an enjoyable and rewarding journey, not a chore.
• •Use Sensory and Evocative Language: Appeal to the senses by using descriptive words. Instead of "a juice with fruit," try "a crisp, refreshing blend of sweet apple and zesty mint."
• •Keep it Simple and Accessible: Avoid overly scientific jargon. The goal is to make health feel uncomplicated and achievable for everyone. Honesty and simplicity build trust.
• •Engage Your Community: Ask questions, run polls, and encourage user-generated content. Make your customers feel like they are part of a wellness movement, creating a strong sense of belonging.

Social Perception

The public perceives Jarbar as a reliable and high-quality source for healthy and tasty products. It's seen as an accessible entry point into healthier habits, not an intimidating or exclusive lifestyle brand. This is reinforced by responsive and friendly customer service and a focus on community.

Copy Examples

• •Your daily dose of sunshine. ☀️ Power up your day the natural way with our 'Golden Shot'. Packed with turmeric, ginger, and orange, it’s the anti-inflammatory boost your body has been asking for. Feel the goodness from the inside out. #Jarbar #HealthyHabits #NaturalEnergy
• •Reset your routine. Feel the difference. Feeling sluggish? Our 3-day detox plan is the perfect way to refresh your body and mind. Made with 100% natural, cold-pressed juices to help you get back on track. Your wellness journey starts here. Click to learn more! #Detox #Wellness #Jarbar
• •Hábitos que se sienten bien. At Jarbar, we believe wellness should be delicious and simple. Discover our range of juices, bowls, and snacks made with the best natural ingredients. Quality you can taste, benefits you can feel.
• •Your weekly wellness pack is here! 🍏 Hi [Name], make your week easier and healthier with our subscription pack. Get your favorite juices and snacks delivered right to your door. Consistency is key to wellness, and we’re here to help. Get 15% off your first subscription! #MealPrep #HealthyLiving #Jarbar
• •What's your go-to for an energy boost? ⚡️ A) Coffee B) Our 'Verde' Juice C) A nap. #GreenJuice #HealthyChoices