Brand Tone

Professional, Authoritative, and Performance-Driven

Brand Values

• •Excellence & Success
• •Expertise & Innovation
• •Horse Welfare & Longevity
• •Partnership
• •Dedication & Hard Work

Best Practices

• •Lead with Results, Follow with Values: Start with the win, the achievement, or the tangible outcome (e.g., "Triple Gold Medalist," "50+ Grand Prix Wins"). Then, connect that success back to the underlying values of dedication, horsemanship, and partnership.
• •Use the Language of Expertise: Employ specific, professional terminology (e.g., "centerline," "Grand Prix," "bio-available," "arena footing") that resonates with a knowledgeable equestrian audience and reinforces the brand's authority.
• •Always Circle Back to the Horse: Frame success and performance as a direct result of excellent horse care and welfare. Highlight the horse as a partner and an athlete whose well-being is the top priority. This builds trust and aligns with the values of the target audience.
• •Leverage a Tone of Understated Confidence: The brand's achievements speak for themselves. The copy should be confident and direct, avoiding hyperbole or excessive sales language. The tone should be that of a proven leader, not a loud challenger.
• •Maintain Visual and Thematic Consistency: All content, from social media posts to website copy, should feature high-quality, professional imagery of top-level sport. Thematically, every piece of content should reinforce at least one of the core brand values: Excellence, Expertise, Horse Welfare, Partnership, or Dedication.

Social Perception

The public perception of the brand, filtered through its key figures, is highly positive and respected within the equestrian community. Respected Leaders: Sharn Wordley is seen as a seasoned, successful competitor and an innovator in the crucial field of equestrian footing. He is sought out by major horse show venues for his expertise. Prodigious Talent: Christian Simonson is viewed as one of the brightest young stars in US Dressage. He is described as a "protégé," a record-shattering talent, and is already competing on senior teams and winning major international medals. High-Quality & Essential: The associated businesses (Wordley Martin and JARAZ supplements) are perceived as premium, essential components for serious competitors. Top riders endorse the products and services, reinforcing their quality and effectiveness. There are no significant negative reviews or forum discussions apparent.

Copy Examples

• •The centerline is where partnership is tested and proven. Son of a Lady was pure magic today in the Grand Prix Freestyle. This feeling is built on years of dedication, trust, and the incredible support of my team. Thank you to JARAZ Enterprises for believing in our journey and keeping my partners feeling their best with BoneKare.
• •Your arena is the most important training tool you own. We build the surface that champions are made on. With insights from Olympic competition and decades of experience, Wordley Martin delivers footing engineered for soundness, confidence, and peak performance. Invest in your horse's longevity.
• •Winning is in the details. Join Olympian Sharn Wordley for a 3-day show jumping clinic focused on course strategy and clear rounds. Limited spots are available for dedicated riders ready to elevate their performance. Learn the mindset and techniques that produce consistent results at the highest level.
• •Elite athletes need elite support. BoneKare® is not just another supplement; it's a scientifically formulated cornerstone of equine health management. Developed with pure, bio-available Vitamin K, it provides essential support for bone density and repair—a non-negotiable for the demands of modern equestrian sport. Recommended by veterinarians and trusted by champions.
• •From the Olympics to the Pan-American Games, our mission is to empower champions. JARAZ Enterprises was founded on a simple principle: success requires a foundation of excellence. Whether it's through our research-backed nutritional products or our support of world-class athletes, we are committed to helping dedicated horse and rider teams achieve their biggest goals.