Brand Tone

Empowering, Educational, and Passionate

Brand Values

• •Entrepreneurship & Empowerment
• •Community
• •Creativity & Quality
• •Expertise & Support

Best Practices

• •Lead with "You": Frame your copy around the customer's needs, goals, and creative journey. Use phrases like "Your next project" or "You can create" to make the message about them.
• •Use Empowering Verbs: Employ strong, action-oriented words like "Create," "Launch," "Master," "Design," and "Empower" to inspire action and confidence in your audience.
• •Balance Inspiration with Education: Every piece of copy should either inspire a new project or teach a new skill. Pair beautiful images of finished products with practical tips on how to achieve the look.
• •Maintain a Passionate, Approachable Voice: Write as if you're speaking to a friend in your crafting circle. Use enthusiastic language and don't be afraid to share your personal excitement for the products and the creative process.
• •Always Provide a Clear Path to Action: Whether the goal is to sell a product, enroll in a course, or learn a new tip, ensure every piece of content has a clear and simple call to action that tells the user exactly what to do next.

Social Perception

Jaquematito is perceived by its audience as a trusted guide and go-to supplier in the crafting world, especially in its local market of Durango. Customers see the brand not just as a store, but as a source of valuable knowledge and inspiration. The founder is viewed as an approachable and passionate expert who is invested in her clients' success. This positive perception is built on their consistent educational content and active community engagement.

Copy Examples

• •Instagram Post (Promoting a New Vinyl): Your designs deserve to shine. Introducing our new holographic chrome vinyl. Its brilliant finish and easy-to-weed texture will make your next project your best one yet. Ready to create something magical? Tap the link in our bio to shop the collection. #Jaquematito #Crafting #DIY #CustomDesign #VinylCrafts
• •Facebook Ad (For an Online Course): Turn your passion into your business. Dream of starting your own custom merchandise shop? Our "Silhouette Cameo from Scratch" online course gives you all the tools, techniques, and pro tips to get started. No experience needed! Enroll today and join hundreds of creators who have launched their dreams. Call to Action: Learn More & Enroll
• •Website Banner (Homepage): Tools, materials, and courses for the modern creator. Welcome to Jaquematito Studio – let's bring your ideas to life.
• •TikTok Video Script (Quick Tip): (Video shows a common crafting mistake, then the correct way) On-screen text: Stop applying foil like this! Do this instead. Voiceover: "Tired of patchy results? The secret is the right amount of pressure and a perfectly clean surface. Follow us for more tips that will save you time and materials!" #CraftHack #FoilArt #JaquematitoTips #DIY
• •Email Newsletter (Announcing a Sale): Subject: Get Ready, Creator! Our Annual Sale is Here. Body: Hi [Name], It's the moment you've been waiting for! Stock up on all your favorite supplies with up to 30% off across our entire store. From brilliant foils to versatile vinyls, find everything you need for your upcoming projects. Don't wait – empower your creativity today! Call to Action: Shop the Sale