Brand Tone

aspirational, stylish, friendly, positive, and engaging, aiming to inspire customers to create beautiful and comfortable home environments.

Brand Values

• •Quality
• •Affordability
• •Style
• •Customer Satisfaction
• •Entrepreneurial Spirit

Best Practices

• •Use aspirational and evocative language, employing words like "elevate," "inspire," "curated," and "effortless style" to create a sense of aspiration and sophistication.
• •Consistently highlight the quality of materials and craftsmanship, while also emphasizing the affordability of the products to underscore value.
• •Actively engage with the community by responding to comments and questions in a friendly and helpful manner, and feature user-generated content to build community and social proof.
• •Maintain a consistent visual identity across all platforms, ensuring that all photos and videos align with the brand's modern and stylish aesthetic.
• •Periodically share the brand's origin story and the founder's vision to foster a more personal connection with the audience.

Social Perception

positive; viewed as a source of high-quality, stylish, and affordable homewares; perceived as successful and trustworthy, with a generally satisfied customer base.

Copy Examples

• •Elevate your living space with our new collection of artisanal cushions. Crafted with premium fabrics and contemporary designs, they are the perfect touch of affordable luxury for your home.
• •Refresh your home for the new season! For a limited time, enjoy 20% off our entire collection of throws and candles. Wrap yourself in comfort and style.
• •We love seeing how you style your JAQUARD&CO finds! @[customer_handle] has created a serene and stylish corner with our 'Luna' throw. Share your photos with #JaquardHome for a chance to be featured.
• •The secret to a stunning living room? It's all in the details. Discover our top tips for layering textures and mixing patterns to create a space that is uniquely you. Read more on the blog!
• •A statement piece for any room. Our handcrafted ceramic vase features a minimalist design and a matte finish, making it the perfect vessel for your favorite blooms or a stunning object d'art on its own.