Brand Tone

Friendly and Approachable, Helpful and Informative, Family-Oriented, Trustworthy and Assuring, Engaging and Community-Focused

Brand Values

• •Quality
• •Health
• •Halal
• •Convenience
• •Family
• •Trust & Reliability

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Friendly, Helpful, Trustworthy, Family-Oriented), key messaging points (Quality, Health, Halal, Convenience), and approved terminology. Share this with anyone creating content.
• •Prioritize "You" over "We": Focus the copy on the customer's needs, benefits, and experiences. For example, instead of "We offer quality chicken," say "Enjoy delicious and healthy meals with our quality chicken."
• •Use Relatable Language: Avoid overly technical jargon. Use warm, everyday language that resonates with families and home cooks. Incorporate questions and engaging prompts in social media.
• •Emphasize Core Values Consistently: Ensure that keywords like "Halal," "Healthy," "Quality," and "Convenient" are naturally woven into product descriptions, social media posts, and ad copy, reinforcing what the brand stands for.
• •Be Visually and Tonally Coherent: Ensure that the visuals used alongside the copy (e.g., bright, appetizing food photos, images of families) align with the friendly and trustworthy tone of the text. The overall feel should be harmonious.

Social Perception

Positive Association with Quality and Halal Standards, Appreciation for Convenience, Seen as a Reliable Brand for Everyday Needs, Engagement is Welcomed, Value for Money

Copy Examples

• •Headline (Social Media Ad for Chicken Nuggets): "Happy Kids, Easy Dinners! ✨ Japfa Best Chicken Nuggets: Delicious, Halal, and ready in minutes. Fuel your family with goodness! #JapfaBest #HealthyKids #EasyMeals"
• •Instagram Post (Recipe): "Whip up a weekend feast! 🍳 Try our simple recipe for [Dish Name] using Japfa Best Fresh Chicken. Quality you can taste, moments you’ll cherish. Recipe in bio! #JapfaFoodStory #HalalRecipes #FamilyCooking"
• •Product Description (Tokopedia - Beef Sausage): "Start your day right with Japfa Best Beef Sausages! Made from premium quality beef, perfectly seasoned, and certified Halal. Healthy, delicious, and oh-so-easy to cook. Add to cart for a breakfast your family will love!"
• •Promotional WhatsApp Message: "Hi [Customer Name]! 👋 Stock up and save! This week, enjoy 15% off all Japfa Best frozen seafood. Healthy, Halal, and delivered to your door. Reply 'YES' to see our catalog! 🦐"
• •Website Banner (if they had a dedicated e-commerce site): "Japfa Best: Your Trusted Partner for Quality Halal Meats. Freshness and health, delivered conveniently. Explore our range today!"