Brand Tone

enthusiastic, accessible, and appreciative of Japanese culture

Brand Values

• •Passion for Japanese Culture
• •Quality and Innovation
• •Competitive Pricing
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Consistently use language that shows genuine appreciation and understanding of Japanese culture and anime, avoiding clichés where possible and celebrating authenticity.
• •Address the audience directly as fellow enthusiasts. Use inclusive language that builds a sense of community around shared interests.
• •Clearly communicate the quality of the products and the value they offer, reinforcing the commitment to providing good products at competitive prices.
• •Let the passion for Japanese culture shine through in every piece of communication. Use positive and engaging language.
• •Ensure all information, especially regarding shipping, payment, and customer service, is straightforward and easy to understand, reflecting the brand's commitment to customer satisfaction and accessibility.

Social Perception

Generally well-received, given the documented interest in Japanese culture in Brazil, with a significant Japanese diaspora and a growing fascination with Japanese pop culture, cuisine, and traditions. The brand's Facebook and Instagram presence suggests a community of followers interested in their specific offerings.

Copy Examples

• •Unbox a piece of Japan! ✨ Our new collection of Ukiyo-E Haoris has arrived – wear your passion for art and culture. Shop now and enjoy free shipping anywhere in Brazil!
• •Calling all anime lovers! 👋 Find unique treasures and express your fandom with our specially curated Japanese-inspired accessories. What story will your charm tell? Explore today!
• •Experience the magic of cherry blossoms all year round with our elegant Blossom Watch collection. 🌸 Quality craftsmanship meets timeless Japanese beauty. The perfect gift for yourself or a loved one.
• •Your satisfaction is our priority! That's why we partner with Mercado Pago for secure shopping and offer dedicated support. Dive into the world of Japão e Afins with confidence!
• •From traditional motifs to modern anime flair, Japão e Afins brings the wonders of Japan closer to you. We're always searching for the best quality at fair prices because we share your passion! What are you looking for?