Brand Tone

Passionate & Enthusiastic, Collector-Focused & Knowledgeable, Approachable & Friendly, Direct & Informative

Brand Values

• •Authenticity: Providing official and genuine products directly imported from Japan.
• •Passion: A deep love for Japanese manga, anime, and pop culture, which was the foundation of the business.
• •Accessibility: Making rare and exclusive Japanese items available to a global audience.
• •Quality: Ensuring products, especially collectibles like artbooks, are in good condition and well-packaged for shipping.
• •Community: Engaging with fellow fans and collectors through social media and cultural content.

Best Practices

• •Speak as a Fellow Fan: Use language that resonates with manga/anime enthusiasts. Incorporate relevant terminology naturally and share genuine excitement for the products.
• •Highlight Authenticity and Origin: Consistently emphasize that products are official and directly imported from Japan. This builds trust and caters to the collector's desire for genuine items.
• •Emphasize Scarcity and Exclusivity (where applicable): For limited items or pre-orders, create a sense of urgency and highlight the unique opportunity, appealing to the collector's drive.
• •Be Informative and Passionate in Descriptions: Go beyond basic specs. Share interesting details about the series, artist, or the cultural context of the item if possible, showing your knowledge and passion.
• •Maintain an Approachable and Community-Focused Voice on Social Media: Engage with comments, ask questions, and share user-generated content when appropriate. Foster a sense of belonging among your audience.

Social Perception

Reliable Source for Japanese Goods, Specialized Niche Provider, Good for Collectors, Generally Positive Customer Experience

Copy Examples

• •Homepage Banner (New Arrival): Straight from Japan to your collection! 🔥 The latest volume of [Manga Series Name] has just landed, packed with epic moments. Don't miss out – secure your authentic Japanese edition now before it's gone!
• •Product Description (Artbook): Immerse yourself in the breathtaking world of [Artist/Series Name] with this stunning official artbook. Each page is a masterpiece, showcasing [mention specific details like line art, color illustrations, interviews]. A true treasure for any dedicated fan and a centerpiece for your collection. We handle these with collector's care, so it arrives pristine!
• •Social Media Post (Instagram - showcasing a rare item): grail alert! ✨ We managed to snag a very limited stock of the [Rare Item Name] from the recent [Exhibition/Event Name] in Tokyo! This is the real deal, imported directly by fans, for fans. Tap the link in bio to see if you can make it yours. Who's been hunting for this one? Let us know! #JapanResell #RareFind #CollectorLife #[RelevantHashtags]
• •Email Newsletter (Promoting a Sale): Hey [Customer Name], fellow collector! 👋 Ready to discover your next favorite piece from Japan? For a limited time, explore [Sale Category, e.g., our Shonen Jump bestsellers / our exclusive artbook collection] with [Discount Percentage]% off! Fuel your passion and grow that amazing collection. Happy hunting!
• •"About Us" Snippet: JapanResell was born from late-night manga discussions and the thrill of finding that one rare artbook. We're Mathis and Baptiste, two collectors who turned our passion into a way to share authentic Japanese treasures with fans like you around the globe. Every item is sourced with care, because we get it – it's more than just merch, it's a piece of the story.