Brand Tone

Elegant, serene, authentic, and subtly playful, with a focus on Japanese aesthetics and quality.

Brand Values

• •Authenticity
• •Elegance
• •Quality
• •Longevity
• •Cultural appreciation

Best Practices

• •Maintain a consistent brand voice across all platforms, reflecting both Japanese heritage and modern elegance.
• •Use high-quality visuals that showcase the beauty and craftsmanship of the products.
• •Engage with customers actively on social media, responding to inquiries and feedback promptly.
• •Highlight the longevity and low maintenance of preserved flowers, emphasizing their value as lasting gifts.
• •Emphasize the cultural significance and unique design of Japanese goods, appealing to customers interested in authentic craftsmanship.

Social Perception

Hanaichiba aims to be perceived as a purveyor of high-quality, authentic Japanese goods and elegantly preserved flowers, known for their beauty, longevity, and suitability as meaningful gifts. The brand should evoke feelings of tranquility, sophistication, and cultural appreciation.

Copy Examples

• •"Experience the timeless beauty of Hanaichiba's preserved flowers, a lasting symbol of affection and artistry."
• •"Discover the essence of Japan with our curated collection of unique goods, each a testament to traditional craftsmanship."
• •"Hanaichiba: Where the delicate art of floral preservation meets the serene beauty of Japanese design."
• •"Elevate your space with Hanaichiba. Our preserved flowers bring enduring beauty, effortlessly."
• •"Give a gift that lasts. Hanaichiba's collection is a celebration of enduring beauty and timeless tradition."