Brand Tone

Authentic, Informative, Respectful, Quality-Focused, Professional yet Approachable, Calm & Serene

Brand Values

• •Authenticity
• •Quality
• •Tradition
• •Customer Education
• •Customer Satisfaction
• •Direct Sourcing
• •Variety

Best Practices

• •Prioritize Authenticity: Always ensure that claims about origin, quality, and tradition are accurate and verifiable. Use language that reflects genuine appreciation for Japanese culture.
• •Educate, Don't Just Sell: Frame product information and marketing messages around the benefits, cultural significance, and unique qualities of Japanese tea. Provide value beyond the transaction.
• •Embrace a Respectful Vocabulary: Use words that convey quality (e.g., "premium," "exquisite," "finest"), tradition (e.g., "heritage," "classic," "ritual"), and authenticity (e.g., "genuine," "direct from Japan," "traditional").
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy aligns with the visual elements used (e.g., serene images paired with calm, descriptive language).
• •Develop a Style Guide: Create a simple internal style guide that outlines key brand messages, preferred terminology, tone adjectives (e.g., authentic, informative, respectful, serene), and common phrases to use or avoid. This ensures consistency across all writers and platforms.

Social Perception

Positive, Trustworthy, Niche Specialist, Reliable for International Shipping, Slightly Undiscovered (Broader Market)

Copy Examples

• •Headline (Website Banner/Ad): "Taste the Soul of Japan. Authentic Green Tea, Direct From Our Shop in Chiba." Body: "Experience the true essence of Japanese tradition with every sip. Our premium green teas are carefully selected and shipped directly from Japan to your cup. Explore our collection."
• •Social Media Post (Instagram/Facebook - with an image of freshly whisked matcha): "A Moment of Calm: Your Japanese Matcha Ritual. ✨ Our vibrant, stone-milled matcha offers a rich, umami flavor and a smooth, energizing lift. Sourced from the finest tea gardens in Japan, it’s more than tea – it’s a tradition. Learn how to prepare the perfect bowl on our blog today! #JapaneseGreenTea #MatchaLove #AuthenticTea #TeaFromJapan #MindfulSipping"
• •Product Description Snippet (for a Sencha): "Discover the refreshing clarity of our Shizuoka Sencha. Grown in the sun-drenched fields of one of Japan's most renowned tea regions, this classic green tea offers a delicate balance of sweetness and a pleasing, grassy aroma. Perfect for daily enjoyment and a true taste of Japanese tea craftsmanship."
• •Email Subject Line (for a newsletter): "New Arrivals: Freshly Sourced Gyokuro & Seasonal Delights from Japan!" Email Body Snippet: "Dear Tea Lover, we're excited to share our latest arrivals, including a new harvest of exquisite Gyokuro, offering its signature shaded sweetness. Explore these and other authentic Japanese treasures, all chosen for their exceptional quality and taste..."
• •Promotional Copy (for a special offer): "Share the Gift of Authentic Japanese Flavor. For a limited time, enjoy 15% off all our Aritayaki teacups when you purchase any premium green tea. Elevate your tea experience or delight a loved one. Shipped with care, direct from Japan."