Brand Tone

Appreciative, Authentic, Informative, Elegant, Quality-Focused, Friendly & Accessible

Brand Values

• •Authenticity
• •Cultural Appreciation & Sharing
• •Craftsmanship & Quality
• •Customer Satisfaction & Service
• •Discovery & Connection

Best Practices

• •Immerse in Japanese Culture: Continuously learn about Japanese traditions, aesthetics, and etiquette. This understanding will naturally infuse the copy with authenticity and respect.
• •Prioritize Storytelling: Instead of just listing product features, tell the story behind the item – its origin, the craftspeople, its cultural significance, or how it enhances daily life in Japan.
• •Use Evocative and Respectful Language: Employ words that convey beauty, craftsmanship, tradition, and the sensory experiences associated with Japan (e.g., "serene," "meticulous," "time-honored," "delicate"). Avoid overly casual slang or jargon that might clash with the brand's elegant and appreciative nature.
• •Educate and Inform: Weave in educational tidbits about Japanese culture, the use of products, or the meaning behind certain designs. This reinforces the value of authenticity.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual aesthetic of the brand (e.g., clean, elegant, high-quality imagery). The words should complement and enhance what the customer sees.

Social Perception

Positive, Authentic Source, Culturally Enriching, Trustworthy

Copy Examples

• •Headline (Product - Tea Set): Embrace Serenity: Discover the Art of Japanese Tea with Our Authentic Mino-yaki Set. Body: Crafted in the historic Mino region, each piece in this exquisite tea set tells a story of tradition and meticulous skill. Experience the calming ritual of Japanese tea, a moment of peace delivered to your home.
• •Social Media Post (Cultural Tidbit & Product - Maneki Neko): Did you know the Maneki Neko (beckoning cat) is a beloved symbol of good fortune in Japan? 😽 Our hand-painted ceramic Maneki Neko isn't just a charming decoration; it's an invitation for prosperity and happiness into your space. Learn more about its symbolism on our blog! #JapaneseCulture #GoodFortune #AkazukiHome
• •Email Subject (New Arrival - Noren): New! Bring Authenticity & Art to Your Doorway with Traditional Noren Curtains. Preview Text: Explore stunning designs, from classic landscapes to modern motifs, and learn how these beautiful Japanese dividers can transform your home.
• •Product Description (Sake Set): Elevate Your Sake Experience. This elegant Tokkuri and Ochoko set, featuring a timeless Seigaiha wave pattern, is handcrafted by artisans dedicated to preserving Japan's rich ceramic heritage. Perfect for sharing or quiet contemplation, it’s more than a sake set – it’s a piece of art.
• •Website Banner (General): Akazuki: Your Home for Authentic Japanese Craftsmanship. From Our Heart in Fukuoka, to Yours.