Brand Tone

Heartfelt & Sentimental, Personal & Expressive, Empathetic & Understanding, Creative & Unique, Approachable & Friendly

Brand Values

• •Individuality & Self-Expression: Helping customers 'express who they truly are' and 'wear our words proudly.'
• •Meaningful Connections: Creating products that represent love, relationships, and cherished moments.
• •Creativity & Originality: Offering pieces that are a 'mix of original thoughts and attitude.'
• •Helping Others: A stated mission 'to help people.'
• •Embracing Uniqueness: 'Just a whole lot of unique, fun, and unapologetically different.'
• •Heart & Passion: 'No rules, just a whole lot of heart.'

Best Practices

• •Embrace Storytelling: Frame products around the stories they can tell and the emotions they can evoke. Focus on the 'why' behind a purchase – the feeling, the memory, the expression.
• •Use 'You-centric' Language with an Empathetic Voice: Speak directly to the customer ('your story,' 'express who you are') and acknowledge their desire for meaning and individuality. Maintain the friendly, slightly quirky, and heartfelt tone established in the 'About Us' section.
• •Highlight Individuality and Personalization: Consistently emphasize the customizable nature of the products and how they allow customers to express their unique selves or create one-of-a-kind gifts.
• •Maintain a Warm and Approachable Vocabulary: Use words that convey warmth, emotion, and creativity (e.g., 'heartfelt,' 'cherish,' 'dream,' 'inspire,' 'unique,' 'unapologetically'). Avoid overly formal or technical jargon.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, in social media captions, email marketing, and any customer interactions aligns with the core values of self-expression, meaningful connections, and heartfelt individuality. Regularly review content to ensure it reflects this consistent voice.

Social Perception

Heartfelt, creative, and understanding company that values individuality and provides emotionally valuable personalized jewelry.

Copy Examples

• •Your story is unlike any other. Your jewelry should be too. ✨ Engrave your truth, wear your heart, and let the world see the masterpiece that is YOU. #OhMineWords #WearYourStory #PersonalizedJewelry #UniqueExpression
• •More than just a necklace, it's a whispered 'I love you,' a cherished memory, a reminder of who you are. Crafted with heart, personalized by you. Give a gift that speaks volumes. What will yours say? #OhMineWords #MeaningfulGifts #PersonalizedNecklace #GiftFromHeart
• •Don't just wear jewelry. Wear your words. Your moments. Your unique spark. Discover Oh Mine Words – where every piece tells a part of you. [Shop Now] #OhMineWords #ExpressYourself #PersonalizedStyle
• •💖 Keep Your Loved Ones Close with Oh Mine Words - At Oh Mine Words, we believe in the power of connection. Our personalized pieces are designed to keep those you cherish, and the moments you never want to forget, close to your heart. Create something as unique and special as your bond.
• •Unlock your inner artist and design a piece that's unapologetically you. From names and dates to secret messages, Oh Mine Words helps you bring your unique vision to life. What will you create today? #OhMineWords #CreativeJewelry #PersonalizedDesign #UniqueAndFun