Tono de Marca

Adventurous & Exciting, Powerful & Robust, Enthusiastic & Passionate, Community-Oriented, Direct & Feature-Focused, aspirational and confident

Valores de Marca

• •Performance & Power
• •Adventure & Freedom
• •Durability & Reliability
• •Value/Accessibility
• •Customer Experience

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., adventurous, powerful, enthusiastic), key messaging pillars, and "do's and don'ts" for language. Share this with anyone creating content.
• •Use Action-Oriented & Evocative Language: Employ strong verbs and descriptive adjectives that convey power, excitement, and the experience of riding a Jansno e-bike (e.g., "conquer," "dominate," "unleash," "thrilling," "rugged").
• •Show, Don't Just Tell: Instead of saying "our bikes are good," describe *how* they are good – "Tackle steep inclines with ease thanks to the high-torque motor," or "Explore for hours with our extended-range battery." Use visuals to reinforce this.
• •Focus on the Rider's Experience and Benefit: Frame features in terms of how they benefit the rider and the experiences they enable. For example, "The fat tires provide superior stability and traction, giving you the confidence to explore muddy trails and snowy paths."
• •Engage with Your Community Authentically: When responding to comments or creating community-focused content, maintain the enthusiastic and supportive tone. Reflect the passion of your customer base back to them. Use User-Generated Content to reinforce the adventurous lifestyle.

Percepción Social

Positive Perception (Likely among target audience), Niche Appeal, Concerns (Potential), Enthusiast Community, Seen as a "Get a Lot of Bike for Your Buck" Brand

Ejemplos de Copy

• •Unleash the Beast. Conquer Any Terrain. The Jansno X70 is waiting.
• •Weekend vibes just got a serious upgrade! 🔥 Where are you and your Jansno exploring today? Tag us in your adventures! #JansnoLife #EBikeAdventure #PowerUnleashed
• •Dominate the trails with the Jansno X50's relentless 1000W motor and long-range battery. Engineered for extreme durability and exhilarating power, it’s built to take you further.
• •Your Next Great Adventure Starts with a Jansno.
• •Jansno E-Bikes: Power You Can Feel. Durability You Can Trust. Ride Beyond Limits.