Tono de Marca

Conscious, Approachable, and Transparent

Valores de Marca

• •Sustainability
• •Transparency
• •Ethical Production
• •Modern, Timeless Design

Mejores Prácticas

• •Lead with the 'Why': Always start with the core mission sustainability and ethical fashion. Whether in a product description or a social media post, the 'why' behind the brand should be evident. Use phrases like 'conscious choice,' 'ethically made,' and 'sustainably sourced.'
• •Maintain an Approachable Tone: Use direct, friendly language even in a B2B context. Address partners as collaborators in the mission. Use 'you' and 'we' to create a sense of partnership (e.g., 'Let's work together to...').
• •Back-Up Claims with Facts: Whenever you mention 'sustainability' or 'transparency,' link it to a tangible proof point. Reference the GOTS certification, the ECO-ID, local European production, or specific eco-friendly materials used.
• •Balance Mission with Commercials: While values are key, B2B clients need to know the commercial benefits. Pair messaging about sustainability with benefits like 'high sell-through,' 'customer loyalty,' and 'modern, timeless designs that sell year-round.'
• •Keep it Consistent Across All Channels: The transparent, approachable, and conscious tone should be uniform, whether on the B2B portal login page, in an email to a stockist, or on your public LinkedIn profile. This builds a strong, recognizable, and trustworthy brand identity.

Percepción Social

Highly regarded, perceived as a legitimate and committed sustainable brand with a high degree of trustworthiness due to transparency. There is acknowledged room for improvement regarding a public Code of Conduct for labor practices and evidence of living wages across the entire supply chain, which is viewed as an area for growth.

Ejemplos de Copy

• •Headline: Stock the Future of Fashion. Body: Partner with JAN 'N JUNE and offer your customers more than just a garment. Offer them a story of sustainability, transparency, and style. Our GOTS-certified collections are designed in Hamburg and ethically produced in Europe. Register on our B2B portal to view the new collection.
• •Headline: Good for the Planet. Great for Business. Body: Join over 150 retailers across Europe who are 'Fixing Fast Fashion' with us. Our timeless, eco-friendly apparel resonates with conscious consumers and drives loyalty. Let's grow together, sustainably. Contact our sales team to learn more.
• •Headline: Transparency You Can Sell. Body: Every JAN 'N JUNE piece comes with an ECO-ID, tracing its journey from raw material to your shop floor. This is the transparency your customers are looking for. Give them a reason to believe. Explore our wholesale options today.
• •Headline: Effortless Style, Conscious Choice. Body: Our upcoming SS25 collection combines modern design with sustainable materials that feel as good as they look. Made for the discerning customer who values quality and integrity. Schedule a virtual showroom appointment with our team.
• •Headline: Beyond the Seams: A Partnership That Matters. Body: At JAN 'N JUNE, we see our stockists as partners in our mission. We provide the beautiful, ethically-made fashion; you bring it to a community that cares. Ready to make an impact? Apply for a wholesale account now.