Brand Tone

Relaxed, Welcoming, Authentic, Historic, Engaging, Community-Oriented, Unique, Experiential, and Passionate (about maritime heritage & quality)

Brand Values

• •Heritage Preservation
• •Authenticity
• •Quality
• •Community & Atmosphere
• •Unique Experiences

Best Practices

• •Embrace the Maritime & Historic Narrative: Consistently weave in elements of the ship's age, history, and unique setting. Use nautical terms subtly where appropriate (e.g., "all hands on deck for a good time," "smooth sailing into the evening").
• •Highlight the "Drink with Purpose" Angle: Regularly remind patrons that their enjoyment contributes directly to the ship's restoration. This fosters a feel-good connection and a unique selling proposition.
• •Maintain a Relaxed, Welcoming, and Slightly Informal Voice: Avoid overly stuffy or corporate language. Be approachable and friendly, especially on social media. Use conversational Finnish for local engagement.
• •Focus on Quality and Experience: Whether talking about drinks, atmosphere, or future events like the sauna, emphasize the quality of the offering and the uniqueness of the experience.
• •Be Authentic and Transparent: Share updates about the restoration (when appropriate), talk genuinely about the passion behind the project, and let the true character of the venue shine through.

Social Perception

As a Unique Destination, Historically Significant, Supporter of Maritime Heritage, Anticipation (for new chapter), Emerging Helsinki Hotspot

Copy Examples

• •Headline: Step Aboard History. Sip the Moment. Body: Join us at Bar Jan Mayen, Helsinki's unique schooner bar. Every drink helps keep our 111-year-old beauty afloat. Discover quality cocktails, a sea breeze, and stories in every timber. #BarJanMayen #HistoricHelsinki
• •Social Media Post (Image: Cozy interior/cocktail): Text: "Find your new favorite nook at Bar Jan Mayen. Authentic maritime charm, top-notch drinks, and a truly relaxed vibe. P.S. You're helping preserve a piece of history with every sip! 😉 #KuuunariJanMayen #HelsinkiBars #SupportHeritage"
• •Event Promotion (e.g., Live Music): Headline: Sea Shanties & Craft Cocktails! Body: This [Day], let the waves of music and flavor carry you away at Bar Jan Mayen. Live [Genre] music from [Time]. Good vibes, great drinks, and an unforgettable schooner setting. All profits to preserve our grand old lady of the sea! #JanMayenLive #HelsinkiEvents
• •Website 'About Us' Snippet: Text: "More than just a bar, Jan Mayen is a living piece of maritime history. Built in 1914, our schooner has stories to tell. Now, she's a welcoming haven for those seeking quality drinks in a uniquely atmospheric setting. And the best part? Your visit directly contributes to her ongoing care and restoration. Welcome aboard!"
• •Ad Copy (targeting tourists/locals seeking unique experiences): Headline: Drink with Purpose. Experience Helsinki's Historic Schooner Bar. Body: Escape the ordinary at Bar Jan Mayen. Enjoy expertly crafted cocktails, fine wines, and local beers aboard a 111-year-old vessel. Feel the history, enjoy the view, and know that you're part of her story. All proceeds restore the Jan Mayen. #ExperienceHelsinki #UniqueBars #JanMayenSchooner