Brand Tone

Friendly, Sincere, and Appreciative

Brand Values

• •Artisanal Excellence & Craftsmanship: Our commitment to artisanal excellence and our attention to detail. Each piece we create is the result of an artisanal process, carried out with care and dedication.
• •Personalization & Individuality: The brand heavily focuses on creating "productos únicos y significativos" (unique and significant products) that reflect the customer's style and personality. This is a central theme in their product offerings and messaging.
• •Attention to Detail: Repeatedly mentioned as a distinguishing factor in their "About Us" section.
• •Customer Satisfaction & Connection: They aim to provide gifts that are "únicos y especiales para cualquier ocasión" and clearly value positive customer experiences, as seen in their engagement and showcasing of happy clients on social media.
• •Quality Materials: Mentioning specific materials like "acero inoxidable" (stainless steel) and "silicona orgánica" (organic silicone) for pacifier clips suggests a commitment to quality and durability in their handcrafted items.

Best Practices

• •Always Emphasize "Handcrafted" and "Personalized": These are core differentiators. Use synonyms like "hecho a mano con cariño" (handmade with love), "diseño único para ti" (unique design for you), "creado especialmente para ti" (specially created for you) to reinforce these aspects.
• •Be Warm and Approachable: Use a conversational style, especially on social media. Friendly greetings, appropriate use of emojis, and phrases that convey care (e.g., "nos encanta," "con cariño") help build a relatable connection with the audience.
• •Highlight Quality and Attention to Detail: Subtly weave in mentions of quality materials (like "acero inoxidable" or "silicona orgánica") and the meticulous care taken in crafting each piece. This reinforces trustworthiness and the value proposition (e.g., "seleccionamos los mejores materiales," "cada detalle cuenta").
• •Focus on the "Why" - The Meaning and Occasion: Connect the products to the emotions and reasons behind purchasing – celebrating a special moment, gifting something meaningful, expressing individuality. Use storytelling where appropriate (e.g., "un recuerdo para atesorar," "celebra tus momentos especiales").
• •Maintain Consistency Across All Channels: While the style might adapt slightly (e.g., more emojis on Instagram, slightly more formal on an official email), the core tone of friendliness, sincerity, and appreciation for craftsmanship and the customer should remain the same on the website, social media, email, and any customer service interactions. Consider creating a simple style guide with key phrases and a "do/don't" list for tone to ensure uniformity.

Social Perception

Highly Positive Customer Feedback: Customers who have interacted with the brand and purchased products overwhelmingly perceive JanLük Design positively. Niche Appeal: The brand likely appeals to individuals seeking thoughtful, handcrafted, and personalized gifts that are not mass-produced. Trustworthy Small Business: The direct interaction offered via WhatsApp/DM for purchases, combined with positive testimonials and a clear focus on craftsmanship, likely fosters a sense of trust and connection often associated with smaller, artisan-led businesses.

Copy Examples

• •✨ ¡Nuevos brillos acaban de llegar! ✨ Descubre nuestra última colección de pulseras personalizadas, hechas a mano con todo el cariño y la atención al detalle que nos caracteriza. Graba un nombre, una fecha especial o esa palabra que tanto significa. ¡Cuéntanos tu idea y la hacemos realidad! 💖 Visita nuestra web o envíanos un DM para conseguir la tuya. #JanLukDesign #HechoAManoConAmor #RegalosUnicos #PulserasPersonalizadas #JoyeriaArtesanal
• •🌟 ¿Buscando un detalle de Comunión inolvidable? 🌟 En JanLük Design creamos pulseras y llaveros personalizados que se convierten en tesoros. Hechos con esmero y materiales de calidad para celebrar ese día tan especial. ¡Un recuerdo que durará para siempre! Pídelo con tiempo y recíbelo cómodamente en casa. Ver Colección: [Link to Website] #Comuniones2025 #RegalosDeComunion #JanLukDesign #PersonalizadoEsMejor #HechoEnEspaña
• •Piezas únicas para momentos inolvidables. ✨ En JanLük Design, cada joya se personaliza con dedicación para ti. Calidad artesanal y atención al detalle en cada creación. ¡Envío gratis a partir de 30€! Explora nuestras colecciones.
• •¡Hola [Nombre del Cliente]! ❤️ Queremos agradecerte de corazón por confiar una vez más en JanLük Design. Nos encanta saber que nuestras piezas forman parte de tus momentos especiales. Como agradecimiento, aquí tienes un pequeño descuento para tu próxima joyita personalizada: [Código de Descuento]. ¡Esperamos verte pronto! Con cariño, El equipo de JanLük Design.
• •Lleva tus llaves con un toque único y personal. 🔑 Este llavero artesanal se puede personalizar con el nombre, iniciales o esa frase corta que te inspira. Fabricado con acero inoxidable duradero y montado con esmero, es el regalo perfecto (¡o auto-regalo!). Indícanos tu personalización y crearemos una pieza especial solo para ti. Materiales: Acero inoxidable, detalles en [material específico]. Hecho a mano con dedicación.