Brand Tone

Artisanal, Personal, and Heartfelt. Communication is direct, emphasizing the unique and handmade nature of each piece. The language used is warm and approachable, highlighting the "effort and dedication" behind products. It feels like buying from a creator, not a large corporation, and carries a sense of exclusivity with "limited edition" designs.

Brand Values

• •Craftsmanship
• •Personalization
• •Originality and Uniqueness
• •Family and Passion
• •Sustainability

Best Practices

• •Lead with "Handmade" and "Personalized": Always place the artisanal and customizable nature of the products at the forefront. These are your key differentiators and should appear in headlines, product descriptions, and social media bios.
• •Tell the Family Story: Weave the brand's origin story into your "About Us" page, social media posts, and even product descriptions where appropriate. Phrases like "from our family to yours" reinforce the heartfelt, trustworthy tone.
• •Use Emotive and Sensory Language: Describe how the jewelry feels and the emotions it evokes. Use words like "unique," "special," "heartfelt," "memorable," and "crafted with passion" to connect with the customer's desire for meaningful items.
• •Highlight Material and Quality: Briefly mention the quality of the materials (e.g., "durable steel," "natural stones," "eco-friendly materials") to build trust and justify the value of the products. This reinforces the commitment to quality craftsmanship.
• •Create a Consistent Voice Across All Channels: Whether writing a product description, an Instagram caption, or a customer service email, the tone should remain personal, warm, and professional. Avoid corporate jargon and speak to your customers as if you were talking to them in your own workshop.

Social Perception

The public perception of Janlukdesign is positive, framing it as a reputable store for original and high-quality artisan jewelry. It is recognized for offering unique pieces that combine quality materials with accessible pricing. The brand is seen as an ideal choice for finding memorable, personalized details for special occasions.

Copy Examples

• •Handcrafted with passion, sealed with style. Our new collection of bracelets is here, each one telling a unique story. Made for moments you'll never forget. Discover the collection and find your piece. #Janlukdesign #HandmadeJewelry #ArtisanStyle
• •Give more than a gift; give a memory. Our personalized keychains are handcrafted to hold your most special moments close. Engrave a name, a date, or a word that means the world. Perfect for them, handmade by us. Shop now.
• •Simple elegance, personally yours. This delicate necklace is handcrafted from durable stainless steel and designed to be a timeless part of your collection. Add an initial to make it uniquely yours or to create the perfect heartfelt gift. Each piece is assembled by hand in our family workshop, ensuring it’s as special as the person who wears it.
• •Wear Your Story. Unique, handmade jewelry crafted with passion and designed to be personalized. Explore our collections.
• •Hello [Customer Name], embrace the sun with pieces that shine! Our new summer collection is inspired by ocean breezes and sunny days, featuring handmade anklets and colorful bracelets. Each design is a limited edition, so you can wear something truly original. Find your summer essential at Janlukdesign.