Brand Tone

Innovative, community-focused, and playfully self-aware. It is informal, speaks directly to the 3D printing hobbyist, uses straightforward and utility-driven language, with a layer of humor and wit.

Brand Values

• •Innovation and Practicality
• •Community and Collaboration
• •Accessibility
• •Transparency

Best Practices

• •Lead with Utility, Follow with Wit: Always start by clearly stating what the product does. Once the function is clear, inject personality with a clever or humorous observation.
• •Speak Peer-to-Peer: Use the language of the 3D printing community (e.g., "STLs", "PLA", "files"). This builds authenticity and shows you are a part of the culture.
• •Embrace "Jank" Ironically: Use the brand name to create a playful sense of being an insider. (e.g., "Join the Jank Tier").
• •Be Direct and Action-Oriented: Use clear, simple calls to action like "Go make something cool." or "Download for free." This matches the no-nonsense, functional nature of the products.
• •Foster Community in Your Copy: Regularly mention the Discord community, collaborations, and the ability for others to sell prints, framing the brand as a hub of a creative ecosystem.

Social Perception

Perceived as a creative and leading-edge designer in the 3D printing space, offering impressive and entertaining creations. Valued as a resource for high-quality models and as an enabler for entrepreneurial makers. The ironic use of 'jank' highlights clever engineering and functional design.

Copy Examples

• •Your desk is boring. Let's fix that. Introducing the 'Atlas Pen Holder'—because even your pens deserve a heroic home. STL files are live on Thangs. Go make something cool. #jankmart #3dprinting #deskenvy
• •Is it a coaster? Is it a launcher? Yes. Defend your furniture from water rings with extreme prejudice. Full hardware kits and files available on jankmart.com. #3dprinted #functionalprint #usefulgadgets
• •Stop choosing between your favorite lip balm and your phone case. Tatchmints let you stick any brand, anywhere. No brand loyalty required, just pure convenience. Precision-designed and printed for a perfect fit, every time.
• •Want to sell our prints? Join the Dank Tier. You get unlimited file access, a commercial license, and our undying gratitude. We design, you print, we all win. Link in bio to start your side hustle.
• •We print products so you can print products. From robot arms to laptop stands, we provide the files and the hard-to-find hardware to bring your next project to life.