Brand Tone

Knowledgeable & Authoritative, Passionate & Enthusiast-Driven, Direct & No-Nonsense, Slightly Informal/Approachable (on social media), Innovative & Solution-Oriented

Brand Values

• •Quality & Reliability
• •Performance & Power
• •Innovation & Engineering Excellence
• •Customer Focus (Implied)
• •Australian Focus (Primary)

Best Practices

• •Speak the Enthusiast's Language: Use terminology common in the performance automotive world (e.g., "boost," "bottom end," "dyno," "E85") authentically. Avoid overly simplistic language but also ensure technical terms are used correctly and, where necessary, briefly explained for a slightly wider audience within the niche.
• •Focus on Performance and Reliability: Every piece of copy should tie back to how the product improves the vehicle's power, durability, or addresses a known weakness in the stock engine. Quantifiable benefits (e.g., "handles 1000+ HP," "prevents oil starvation") are powerful.
• •Maintain Authority through Accuracy: Ensure all technical specifications, installation advice, and performance claims are accurate and verifiable. This builds trust and reinforces their expert status.
• •Show, Don't Just Tell: Utilize visuals (high-quality product photos, install shots, dyno graphs, videos of parts in action) to support the copy. On social media, behind-the-scenes content from the workshop or R&D process can reinforce their engineering focus.
• •Be Direct and Solution-Oriented: Clearly state what the product is, what problem it solves, or what benefit it provides. Make it easy for customers to understand the value proposition quickly, especially for technical components. Address the "why" behind a product's design.

Social Perception

As a Specialist, As a Problem Solver, Trustworthy (Aspirational/Implied), Community-Oriented (within their niche)

Copy Examples

• •Instagram Post (New Product): Stop leaving power on the table. Our NEW Billet Barra Oil Pump Gears are engineered from aerospace-grade chromoly, rigorously tested to handle 1000+ HP. Sleep better knowing your bottom end is protected. Link in bio for specs & dyno results! #JankComponents #BarraTurbo #FordBarra #PerformanceParts #EngineeredToDominate
• •Website Product Page Snippet (Head Studs): Pushing serious boost? Factory head studs are a known weak point. Jank Components' Heavy-Duty Head Stud Kit for Ford Godzilla 7.3L engines provides superior clamping force and tensile strength, ensuring a reliable seal under extreme combustion pressures. Manufactured from premium H11 tool steel. Essential for any high-horsepower build.
• •YouTube Video Title & Description Intro: Title: Jank Barra Flex Fuel Sensor Install: Step-By-Step Guide. Description Intro: Unlock E85 power in your Barra! In this video, we walk you through the complete installation of the Jank Components Flex Fuel Sensor Kit. No more guessing – just accurate ethanol content readings for optimal tuning. Get yours today: [link]
• •About Us Page Excerpt: At Jank Components, we're not just parts suppliers; we're Barra and Godzilla enthusiasts, engineers, and builders. We saw the need for components that could withstand serious punishment and deliver consistent performance, so we decided to make them. Every part is designed, tested, and proven right here in Australia.
• •Email Newsletter Subject & Snippet (Technical Tip): Subject: Tech Tip: Avoiding Common Barra Timing Chain Issues. Snippet: Hey [Customer Name], seeing too many timing chain failures? We break down the causes and how preventative maintenance with the right components (like our upgraded chain tensioners) can save your engine. Read more on the blog...