Brand Tone

Authentic & Passionate, Knowledgeable & Informative, Quality-Conscious & Meticulous, Customer-Focused (Problem/Solution Oriented), Down-to-Earth & Local

Brand Values

• •Quality Craftsmanship: This is repeatedly emphasized through their processes, machinery, and the end products they aim to deliver. "We take our time and get the job done right, making sure our customers get the perfect product every time, no exceptions."
• •Uniqueness & Natural Beauty: They value the inherent beauty and unique character of wood, especially live edge slabs. "Our products are as unique as you are."
• •Local Sourcing & Community: Sourcing raw materials locally within a 100-mile radius shows a commitment to their region.
• •Customer Satisfaction & Value: Providing surfaced slabs to save customers time and money, and offering high-quality products are key. They also offer custom laser engraving, tailoring products to customer needs.
• •Integrity & Experience: With over 20 years in business, they highlight their experience and pride in their work.

Best Practices

• •Emphasize Craftsmanship and Quality: Always highlight the care, expertise, and high standards that go into sourcing and preparing the wood. Use words like "meticulous," "expertly," "high-quality," "precision."
• •Show, Don't Just Tell, the Passion for Wood: Use descriptive language that conveys a genuine appreciation for the beauty, uniqueness, and story of the wood. Share the "art" and "soul" of the material.
• •Be Authentic and Relatable: Maintain a down-to-earth, approachable tone that reflects a family-run business with deep local roots. Avoid overly corporate or generic language.
• •Educate and Inform: Share knowledge about the wood, the process, and the benefits for the customer. Position the brand as a helpful expert in the field.
• •Focus on Uniqueness and Customization: Stress the one-of-a-kind nature of live edge slabs and the ability to create custom pieces that reflect the customer's individual style and needs.

Social Perception

Generally positive perception among customers, experts and a reliable source for quality wood products, fosters a sense of trust and connection with the local community and customers.

Copy Examples

• •Headline: Uncover the Soul of the Wood. Create Your Legacy. Body: At Janish Woodworks, we don't just sell lumber; we reveal the story hidden within each grain. For over 20 years, our family has passionately sourced local Michigan timber, meticulously kiln-drying and surfacing each piece to bring its unique character to life. Let us provide the perfect, quality foundation for your next heirloom project. Call to Action: Explore Our Live Edge Slabs by Appointment.
• •Headline: More Than Just Wood. It's a Piece of Northern Michigan. Body: From our forest to your home, every slab and board from Janish Woodworks carries the essence of Northern Michigan. We carefully select local timber and prepare it with the expertise that only two decades of passion can craft. Quality isn't just a word; it's our promise, ensuring your project starts with the best. Call to Action: Schedule Your Custom Sawing Consultation.
• •Headline: Don't Just Build. Create. With Locally Sourced, Expertly Prepared Lumber. Body: Why settle for ordinary? Janish Woodworks offers unique, high-quality live edge slabs and lumber, all sourced within 100 miles and prepared with meticulous care in our own sawmill and kilns. We take the time, so your masterpiece stands the test of time. Call to Action: See the Difference Quality Makes – Contact Us.
• •Headline: The Natural Edge. The Perfect Start. Your Vision, Our Timber. Body: Imagine a bar top that tells a story, a table that's truly one-of-a-kind. At Janish Woodworks, we specialize in live edge slabs that bring nature's artistry into your space. Kiln-dried and surfaced to perfection, we make it easier for you to create something extraordinary. Call to Action: Find Your Unique Slab Today.
• •Headline: Quality Woodcraft Starts Here: 20 Years of Janish Expertise. Body: For unique taxidermy plaques, custom laser engravings, or the perfect live edge slab, Janish Woodworks is your trusted partner. We’re a family business dedicated to providing exceptional wood products, prepared with precision and a deep respect for the material. Let's discuss your project. Call to Action: Get a Quote for Your Custom Wood Needs.