Brand Tone

Janiis employs a dual tone: Professional & Authoritative on its main website and official communications, and Humorous & Relatable on social media platforms like TikTok.

Brand Values

• •Simplicity & Efficiency
• •Power & Scalability
• •Transparency & Control
• •Customer-Centricity

Best Practices

• •Maintain the Dual-Tone Strategy: Continue using a professional, authoritative tone for your website, official communications, and investor relations. Reserve the humorous, meme-based, and informal tone for social media platforms like TikTok and Instagram Reels to connect with the everyday user.
• •Focus on "Simple Power": Every piece of copy should, in some way, reinforce the core value proposition of being both incredibly simple to use and extremely powerful in function. Avoid jargon where possible, but don't shy away from highlighting sophisticated features.
• •Speak Directly to Pain Points: Whether in a blog post or a social media caption, start by identifying a common frustration for property managers (e.g., double bookings, manual accounting, messy onboarding). Then, immediately position Janiis as the definitive solution.
• •Use Data and Authority to Build Trust: In more formal copy (website, emails, case studies), reference the "direct property manager feedback" that shaped the product. Mention integrations with major platforms like Airbnb and Vrbo to build credibility.
• •Encourage and Leverage User Reviews: The biggest gap in the brand's perception is the lack of social proof. Create a strategy to encourage satisfied customers to leave reviews on platforms like Hotel Tech Report, Capterra, or G2. Once available, integrate testimonials and positive quotes into all marketing channels to validate brand claims.

Social Perception

Within the tech and investment community, Janiis is recognized as a venture-backed SaaS company in the property management sector, seen as a player in the vacation rental software market alongside competitors. Customer perception is primarily shaped by the company's own marketing efforts due to a notable absence of public user reviews, suggesting it might be relatively new, have a smaller user base, or operate in a B2B space where public reviews are less common.

Copy Examples

• •Stop Juggling. Start Managing. The all-in-one property management software that gives you back your time.
• •Your booking calendar doesn't have to look like a crime scene. Janiis automates your reservations and accounting. Finally, a system that actually works. #PropertyManagement #VacationRental #Bookkeeping
• •Subject: Is your software built for growth? Janiis was developed with feedback from managers like you to handle everything from single units to multi-property resorts, ensuring you have the power you need to scale effortlessly.
• •5 Ways Channel Management Software Prevents Double Bookings and Boosts Revenue
• •The short-term rental market is more competitive than ever. Wake up knowing your accounting is done, your rates are optimized, and your revenue is growing. That's not a dream, that's Janiis. #SaaS #PropTech #Hospitality