Brand Tone

Inspirational & Motivational, Empowering, Disciplined & Authoritative, Energetic & Dynamic, Approachable & Encouraging, Authentic & Genuine

Brand Values

• •Discipline
• •Perseverance & Resilience
• •Excellence & Mastery
• •Empowerment
• •Health & Fitness
• •Passion
• •Giving Back/Community
• •Authenticity

Best Practices

• •Lead with Empowerment: Every piece of copy should aim to make the audience feel capable, stronger, and motivated to take action towards their goals. Use active voice and powerful verbs.
• •Champion Authenticity: Share Janice's real story, struggles, and triumphs. This builds trust and makes the brand's motivational messages more impactful and relatable.
• •Emphasize Discipline as a Path to Freedom: Frame discipline not as a restriction, but as the key to unlocking potential, achieving goals, and gaining control over one's life and fitness.
• •Maintain an Energetic Yet Approachable Voice: While showcasing high-level skill and energy, ensure the language is inclusive and encouraging for beginners and those seeking guidance.
• •Visual-Copy Cohesion: Ensure all visuals (images, videos) strongly align with the copy's message of strength, discipline, empowerment, and the dynamic nature of Wushu. Action shots, focused expressions, and vibrant training environments should complement the text.

Social Perception

Respected Champion & Expert, Inspirational Figure & Role Model, Empowering Teacher, Multi-talented Personality, Advocate for a Cause, Authentic and Hardworking

Copy Examples

• •Unlock your inner warrior. Master discipline, build unshakeable confidence, and sculpt a powerful physique with Janice Hung's transformative online Wushu courses. Your journey to excellence starts now.
• •Champion-level discipline, day by day. The 365 Martial Arts & Fitness Digital Planner, designed by Wushu Gold Medalist Janice Hung, is your blueprint for a stronger, focused, and more accomplished year. Plan your fight, win your day.
• •No shortcuts, just sweat and dedication. 🔥 Unleash your power, one move at a time. What are you training for today? #JaniceHungWushu #TrainLikeAChampion #EmpowerYourself
• •Strength isn't just physical, it's the courage to stand tall. The Udefend Project empowers women and youth with vital self-defense skills and the spirit of a warrior. Join Janice Hung in building safer communities. #Udefend #Empowerment #SelfDefense
• •From 10-time Wushu Gold Medalist to your personal Shifu. Janice Hung blends ancient wisdom with modern training to help you discover your true potential. Explore courses, get inspired, and join the warrior community.