Brand Tone

Authoritative, Passionate, and Generous

Brand Values

• •Expertise & Mastery
• •Legacy & Heritage
• •Community & Connection
• •Quality & Precision
• •Inspiration & Education

Best Practices

• •Lead with Expertise: Always frame content from a place of authority and experience. Use phrases like "With over 40 years of experience," "From the studio of award-winning quilter," or "A masterclass in..." to reinforce credibility.
• •Tell the Story: Every quilt and pattern has an inspiration. Share the "why" behind the design—whether it's an exploration of color theory, a historical influence, or a fascination with a geometric shape. This adds depth and passion.
• •Use Rich, Descriptive Language: Instead of just "blue and green," use terms like "a vibrant interplay of jewel tones" or "the subtle dance of light and shadow." Describe the feeling and effect of the quilt, not just its components.
• •Embrace the Community: Regularly feature and tag quilting guilds, shows, and even students (with permission). Position the brand as a central, generous figure within the quilting ecosystem, not just a seller of products.
• •Maintain a Personal, Yet Professional Voice: While the brand is built on a personal story, the communication should remain polished. Balance personal anecdotes with a clear, professional presentation. The family's involvement is a strength—mentioning the "family team" adds warmth without sacrificing professionalism.

Social Perception

Jan Hassard Quilting is perceived as a highly credible and prestigious brand within the quilting world. Customers and peers view Jan as a master of her craft, an inspirational figure, and a generous teacher. The brand is seen as traditional yet innovative, with a focus on complex, visually stunning geometric and color-work designs. The transition to selling digital patterns and the involvement of her family in the business makes the brand feel both established and accessible to a modern audience.

Copy Examples

• •Where colour, geometry, and illusion meet. Introducing our new pattern, Tessellating Triads! I designed this quilt to explore the captivating depth you can create with simple triangles and a thoughtful selection of light and dark fabrics. It's a design that celebrates precision and striking visual appeal. Ready to create your own masterpiece? The digital pattern with step-by-step instructions is now available. Link in bio. #JanHassardQuilting #GeometricQuilt #QuiltPattern #ModernQuilting #ColourTheory
• •There's a story behind every quilt. In my 'And Sew On…' talk, I have the honor of sharing a lifetime of them with you. Join me for an inspiring journey through more than 40 years of quilting, where you can see and handle the quilts up close and hear about the inspiration and techniques behind each one. It's a rare opportunity to get a behind-the-scenes look at my creative process. Interested in booking a talk for your guild or event? Visit our website to learn more! [Link] #QuiltingCommunity #QuiltGuild #JanHassard #TextileArt #Quilting
• •Experience Quilting as an Art Form. Discover award-winning quilt patterns from Jan Hassard, a master of colour and geometric design for over 40 years. Download your next project today. Button: Explore Patterns
• •A little illusion, a lot of colour, and our newest pattern!
• •Don't Just Sew. Create an Illusion. Are you ready to move beyond basic blocks? Jan Hassard Quilting patterns are for quilters who appreciate the magic of thoughtful design. Specializing in 3D effects, colour theory, and intricate geometry, our digital patterns provide everything you need to build a work of art. Call to Action: Find Your Inspiration.