Brand Tone

Vibrant & Colorful, Bohemian & Artistic, Light-hearted & Joyful, Inspired & Creative, Natural & Earthy

Brand Values

• •Celebration of Color & Design
• •Artisanship & Handcraftsmanship ("Slow Fashion")
• •Individuality & Uniqueness
• •Comfort & Quality
• •Joy & Lightness

Best Practices

• •Embrace Vivid & Evocative Language: Use words that paint a picture of color, light, texture, and artistry. Think "sun-drenched," "vibrant hues," "silken touch," "intricate patterns," "hand-woven narrative."
• •Highlight the "Slow Fashion" & Artisan Story: Consistently mention the handcrafted nature, the time taken for creation, and the quality of materials. This reinforces value beyond just aesthetics.
• •Maintain a Joyful, Light-hearted, and Slightly Whimsical Voice: Even when talking about the artistry, keep the tone approachable, inspiring, and a little playful. Reflect the "light hearted environment" the brand aims for.
• •Speak to the "Bohemian Spirit": Connect with customers who value individuality, freedom of expression, and a connection to artistic and handcrafted goods. Use phrases that resonate with a free-spirited, artistic customer.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, or an email, the core messages of color, craftsmanship, and bohemian joy should shine through in a unified voice.

Social Perception

As a Go-To for Colorful, Bohemian Style, Associated with "Slow Fashion" and Quality Craftsmanship, Local South African Brand with Distinct Identity, Visually Appealing and Inspiring, Positive

Copy Examples

• •Instagram Post: "Drench your day in sunshine! ☀️ Our new handloom silk cotton collection has arrived, each piece a vibrant story woven with love and patience. Embrace the art of slow fashion and wear your joy. #JaneValken #ColoursInTheSun #SlowFashion #BohemianStyle #HandmadeWithLove"
• •Website Banner: "Jane Valken: Where Colour Comes to Life. Discover handcrafted clothing, jewellery, and homewares that sing with bohemian spirit."
• •Facebook Ad: "Tired of the same old neutrals? Step into a world of exhilarating colour at Jane Valken. Our latest collection is a celebration of bold prints, luxurious textures, and the carefree joy of a life lived vibrantly. Find your unique treasure in-store or online. #LiveColourfully #JaneValkenStyle #BohoChic #ArtisanMade"
• •Product Description (for a dress): "Float through your days in our 'Sunbeam' maxi dress. Hand-stitched from the softest silk cotton and blooming with a unique, hand-printed design, this dress isn't just worn, it's experienced. A true piece of slow fashion artistry, designed to make your spirit soar. #JaneValken #BohemianDream #ArtToWear #SlowFashionMovement"
• •Email Newsletter Subject: "Hello Sunshine! Your Dose of Bohemian Colour Awaits..." Body Snippet: "At Jane Valken, we believe in the power of colour to uplift and inspire. Each piece in our collection, from our signature handloom garments to our unique jewellery, is crafted to bring a little more joy and a lot more vibrancy into your world. Explore what's new and find the colours that tell your story..."