Brand Tone

inspirational, serene, and heartfelt

Brand Values

• •Faith
• •Family
• •Nature
• •Creativity as Nourishment
• •Slowing Down and Contemplation

Best Practices

• •Lead with Vulnerability and Authenticity: Continue to share personal stories and the 'why' behind your art. Your journey with motherhood, faith, and creativity is a powerful connector for your audience.
• •Weave in Key Inspirational Words: Consistently use words like 'nourish,' 'light,' 'joy,' 'serenity,' 'contemplation,' and 'gratitude' to reinforce the brand's core message.
• •Maintain a Welcoming and Inclusive Tone: While your faith is central, continue to explicitly welcome individuals from all backgrounds, as you do on your 'About Me' page.
• •Connect Art to Everyday Life: Frame your artwork not just as decor, but as a source of comfort, inspiration, and a reminder to slow down in the midst of daily life.
• •Emphasize the Handcrafted and Heartfelt Nature: Remind your audience that each piece is a product of personal passion and dedication, created in between the sacred moments of family life.

Social Perception

The public and customer perception of Janelle Susan Art is overwhelmingly positive. Customers often describe her artwork as 'breathtaking,' 'serene,' and 'beautiful.' Reviews frequently mention the 'soft and soothing colors' and the 'tranquility' her art brings to a space. Her work is seen as a 'breath of fresh air' for those seeking faith-inspired decor. The brand is perceived as authentic and personal, with the artist's story and values resonating with her audience. The connection to her faith is a significant draw for many of her customers, who appreciate the spiritual element in her work.

Copy Examples

• •In every petal and leaf, a story of quiet contemplation and divine artistry unfolds. Introducing 'The Garden of Grace' collection, a series of paintings inspired by the simple, profound beauty of nature. May they bring a touch of handcrafted serenity to your home.
• •Created in moments of quiet reflection, this piece is more than a painting; it's a testament to the enduring love and light that guides us. It is my hope that this artwork serves as a gentle reminder of His presence in your life.
• •The studio is a little messier today, thanks to my four little helpers! But I wouldn't have it any other way. Motherhood and art are forever intertwined in my heart, each one fueling the other. So grateful for this beautiful, chaotic life and the inspiration it brings.
• •From my heart to your home. This month, I'm sharing a glimpse into the creation of my latest piece, 'Morning Mercies.' Plus, enjoy an exclusive first look at the new print collection and a special discount for my beloved newsletter family. Thank you for being a part of this journey.
• •Bring the serene and inspirational art of Janelle Susan into your space. This high-quality giclée print captures the delicate details and heartfelt emotion of the original painting, offering a daily reminder of faith, family, and the quiet beauty that surrounds us.