Brand Tone

Inspirational and Empowering, Authentic and Cultural, Soulful and Creative, Approachable and Savvy.

Brand Values

• •Self-Affirmation
• •Cultural Pride
• •Authenticity
• •Creativity and Innovation
• •Connection

Best Practices

• •Lead with Purpose: Every piece of copy, whether for a product or a social media post, should connect back to the core values of self-affirmation, cultural pride, and authenticity.
• •Embrace Storytelling: Share the stories behind the music and the products. Talk about the cultural significance of the waist beads or the inspiration for a song to create a deeper connection with the audience.
• •Use "I" and "You" to Foster Connection: Write in the first person from Janelia's perspective to maintain authenticity. Address the customer directly as "you" to create a personal and inviting tone.
• •Balance the Artist and the Entrepreneur: Seamlessly blend the soulful, artistic voice with clear, benefit-driven product descriptions. The tone can be inspiring while also being clear about why a product is a good purchase.
• •Stay Visually and Tonally Cohesive: Ensure that the visuals (photos, videos) on social media and the website reflect the same authentic, vibrant, and soulful aesthetic conveyed in the written copy. The brand's identity is as much about the feeling as it is about the words.

Social Perception

The public perceives Janeliasoul as a talented, soulful, and culturally rich independent artist whose music is uplifting. Her merchandise is seen as an authentic extension of her artistic identity. She is also recognized as a savvy and successful entrepreneur and content creator capable of driving sales and engagement.

Copy Examples

• •Feel the rhythm of your own story. Our new single, 'In Time,' is a melody for the soul on a journey of becoming. Let the Afro-soul sound uplift you and remind you of your power. Listen now on all platforms.
• •Adorn yourself with tradition. Our authentic Yoruba waist beads are more than jewelry; they are a celebration of heritage, a symbol of grace, and a private reminder of your own beautiful rhythm. Hand-selected just for you.
• •Statement nails without the commitment. Our revolutionary Nail Rings give you a flawless manicure in seconds. Reusable, adjustable, and designed for the busy woman who loves to shine. Slide them on and transform your look.
• •This week was a whirlwind of creation and deadlines. Taking a quiet moment for myself with some calming music and a cup of tea. Remember to honor your energy. Self-love isn't a luxury; it's the source of our strength.
• •Treat your soul! ✨ To celebrate our community, we're giving you 20% off the entire Janeliasoul store. Find that unique piece that speaks to you, from our self-affirmation tees to our handcrafted jewelry. Thank you for being on this journey with us!