Brand Tone

Elegant & Sophisticated, Confident & Assured, Timeless, Professional & Polished, Inspiring (Travel-Oriented)

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Elegance & Sophistication
• •Authenticity & Integrity
• •Supporting Local
• •Customer-Focused Service

Best Practices

• •Develop a Brand Voice Guide: Document the specific tone (Elegant, Confident, Timeless, Professional, Inspiring), approved vocabulary, and phrases to avoid. This ensures anyone writing copy understands the nuances.
• •Prioritize "Elegant," "Timeless," and "Quality": These words, and their synonyms, should be recurrent themes in all communications, reinforcing core brand attributes.
• •Emphasize New Zealand Craftsmanship: Consistently highlight the "Made in New Zealand" aspect, as this is a key differentiator and value proposition.
• •Focus on Investment and Enduring Style: Frame purchases not as fleeting fashion acquisitions but as long-term investments in personal style and quality. Use phrases like "investment piece," "timeless design," "cherished for years to come."
• •Maintain Visual Consistency: Ensure that the style of language is mirrored by the quality and aesthetic of photography and graphic design. High-quality, sophisticated imagery will reinforce the elegant and professional tone of the copy.

Social Perception

Respected New Zealand Designer, High-Quality Garments, Investment Pieces, Classic and Elegant Style, Trusted by Prominent Figures

Copy Examples

• •Headline (Website/Social Media): Jane Daniels: Enduring Style, Crafted in New Zealand. Discover pieces designed to be cherished for a lifetime.
• •Product Description (Knitwear): Embrace the art of refined comfort with our latest Merino collection. Luxuriously soft, impeccably crafted in New Zealand, and designed with a timeless silhouette that moves effortlessly with you. This is more than knitwear; it's an investment in enduring elegance.
• •Social Media Post (New Collection): Inspired by the subtle hues of a Tuscan dawn, our new collection marries the finest European silks with our signature sophisticated tailoring. Each piece is a testament to timeless design and the art of New Zealand craftsmanship. Explore the collection and find your forever piece. #JaneDaniels #NZMadeFashion #ElegantStyle #InvestmentDressing
• •'About Us' Snippet: For over three decades, Jane Daniels has been dedicated to creating fashion that empowers and endures. With an unwavering commitment to quality, from sourcing the finest European fabrics to meticulous New Zealand craftsmanship, we design for the woman who values authenticity, timeless elegance, and sophisticated style. Every garment is a personal endeavour, reflecting our core values of integrity and lasting beauty.
• •Email Subject Line (Sale/Special Offer): An Invitation to Timeless Elegance | The Jane Daniels Seasonal Edit