Tono de Marca

youthful, feminine, friendly, and empowering

Valores de Marca

• •Quality and Comfort
• •Femininity and Confidence
• •Authenticity and Heritage
• •Customer-Centricity

Mejores Prácticas

• •Lead with "Feel": Focus copy on how the customer will feel—confident, beautiful, comfortable—rather than just listing product features.
• •Use Feminine & Empowering Language: Employ words like "embrace," "flourish," "undiluted beauty," "flattering," and "confident" to reinforce brand values.
• •Weave in the Brand Story: Casually reference the vintage inspiration or the brand's origin to build authenticity and a deeper connection with the audience.
• •Maintain a Friendly, Youthful Tone: Use a conversational style, incorporating emojis where appropriate on social media to keep the tone light and approachable.
• •Leverage Social Proof: Integrate customer quotes and positive review highlights into marketing copy to build trust and validate quality claims.

Percepción Social

Jane and Mac is perceived by its customers as a high-quality, trustworthy swimwear brand. The public perception, driven by testimonials, is that the products are worth the price and comparable to more expensive, high-end competitors. Customers feel the swimwear is not only aesthetically pleasing with "divine and absolutely adorable" prints but also well-constructed and durable. The brand is seen as a "hidden gem" that delivers on its promises of fit, comfort, and style.

Ejemplos de Copy

• •Meet your new sunshine essential ☀️ Our Lemon Delight bikini is here to make your beach days even brighter. Crafted with our signature soft fabric for a fit that feels as good as it looks. Tap to shop the drop!
• •Inspired by vintage florals and made for the modern woman. At Jane and Mac, we believe in swimwear that's as unique and beautiful as you are. Discover our story and find your perfect fit.
• •You asked, we listened. Our most-loved styles are back.
• •The Bloor Bikini Top isn't just swimwear; it's confidence you can wear. Designed to be incredibly flattering, the high-quality material feels comfortable against your skin while offering the perfect amount of support for all your sun-soaked adventures.
• •Which vibe is yours for the weekend? ✨ [Option 1: Whimsical Floral] or [Option 2: Modern Chic]