Brand Tone

Aspirational & Luxurious, Customer-centric & Reassuring, Modern & Trendy, Direct & Informative

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Style & Customization
• •Value for Money
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., luxurious yet approachable, modern, customer-focused), key messaging points, preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Emphasize Benefits & Experience: Don't just list features. Focus on how the products enhance the customer's life, using evocative language that speaks to comfort, luxury, and personal style (e.g., "Create your sanctuary," "Indulge in ultimate comfort").
• •Incorporate Social Proof Authentically: Use real customer testimonials and user-generated content. When quoting, maintain the customer's voice as much as possible while ensuring it aligns with the overall positive and quality-focused brand image.
• •Stay Visually Consistent: Ensure that the tone of the copy is matched by the quality and style of visuals used on the website and social media. For L'Amour Beds, this means high-quality imagery and videos that reflect luxury and style.
• •Train and Align Customer-Facing Teams: Ensure that customer service and delivery teams communicate in a way that reflects the brand's values of helpfulness, politeness, and efficiency, as this heavily influences brand perception. Their interactions are a form of "live" copywriting.

Social Perception

Positive for Product & Service, Areas for Improvement, Trustworthy

Copy Examples

• •Headline (Website/Social Media): "Your Dream Bedroom, Bespoke by L'Amour Beds. Where Luxury Meets Personalisation."
• •Social Media Post (TikTok/Instagram - with a video of a stunning bed): "Elevate your sanctuary. ✨ Our [Bed Name] bed isn't just furniture, it's a lifestyle. Crafted for comfort, designed for you. What does your dream bed look like? #LamourBeds #LuxuryLiving #BedroomGoals #CustomBeds #InteriorDesign"
• •Product Description Snippet: "Indulge in the ultimate sleep experience with the L'Amour [Bed Model]. Meticulously handcrafted from the finest materials and fully customisable to your unique style. Choose your fabric, select your storage, and create a centerpiece that speaks to you. Quality sleep, exquisite design."
• •Email Subject Line (Targeting past browsing history): "Still Dreaming of the Perfect Bed, [Customer Name]? Let L'Amour Beds Make It a Reality."
• •Customer Testimonial Highlight (Social Media): "We love making your design dreams come true! 🥰 '[Quote from a positive customer review, e.g., The quality is outstanding and the delivery team was fantastic!]' - Happy Customer, [Location]. Experience the L'Amour difference. #CustomerLove #LamourBeds #DreamBed #HappyHome"