Brand Tone

approachable, down-to-earth, and crafty

Brand Values

• •Craftsmanship/Customization
• •Family/Personal Touch
• •Adaptability/Evolution
• •Customer-Focus
• •Small Business Pride

Best Practices

• •Tell Your Story: Authentically share the 'why' behind your brand, just like their TikTok 'our story' video. This builds connection and trust.
• •Use 'You' and 'We': Directly address the customer ('Your Vision') and use 'we' to emphasize the personal, hands-on nature of the business ('We'll bring it to life').
• •Highlight the Craft: Emphasize words like 'custom-made,' 'handcrafted,' 'crafty,' and 'personalized' to reinforce the brand's core offering.
• •Be Approachable and Conversational: Write like you're talking to a friend or a member of your community. Avoid overly formal or corporate language.
• •Showcase Flexibility: Let customers know you're open to their ideas and can customize a variety of products, reinforcing the 'custom everything' appeal.

Social Perception

small, hands-on business specializing in custom apparel

Copy Examples

• •Your Vision, Our Threads! ✨ Got a unique design? We'll bring it to life on our quality apparel. Let's make something awesome together! #CustomMade #JandJBoutique
• •From our garage to your closet! 🛠️ We're passionate about crafting custom gear you'll love. Support small, wear unique. #Handcrafted #ShopSmall #JandJFinds
• •More than just a shirt, it's your story. Let J&J Boutique de Filomeno help you tell it with our custom apparel printing. What will yours say? #PersonalizedStyle #CreativeApparel
• •Hats, tees, totes & more! If you can dream it, we can probably print it. 😉 Send us your ideas and let's get crafty! #CustomEverything #JandJDesigns
• •We started with a love for unique finds and now we're making them! Join the J&J Boutique family and wear your personality. #MadeForYou #DefianceOhioProud