Brand Tone

friendly, warm, inviting, enthusiastic, and culturally authentic, like a passionate host

Brand Values

• •Authenticity
• •Sharing and Conviviality
• •Quality and Freshness
• •Accessibility and Convenience
• •Generosity

Best Practices

• •Embrace the "Yalla" Spirit: Continue to use positive, energetic, and inviting language. The brand should always sound enthusiastic and passionate about its food.
• •Tell a Story: Every product has a connection to the rich culinary heritage of the Levant. Use storytelling to explain the origins of a dish, the significance of an ingredient, or the cultural context of "mezze."
• •Focus on the Senses: Use descriptive language that evokes the sights, smells, and tastes of the food. Words like "aromatic," "vibrant," "creamy," "zesty," and "sun-drenched" will help to create a more immersive experience for the consumer.
• •Highlight the Social Aspect: Always bring the message back to sharing and community. Encourage customers to enjoy their products with friends and family and to create their own "mezze" moments.
• •Maintain Authenticity: While the tone is friendly and accessible, it should also be knowledgeable and respectful of the culinary traditions the brand represents. Avoid oversimplifying or misrepresenting the cultural significance of the food.

Social Perception

Positive, seen as a purveyor of authentic and high-quality Levantine and Mediterranean food products, appealing to modern consumers seeking convenient and interesting meal solutions, and passionate about its food and culture.

Copy Examples

• •Dip into the heart of Beirut with our creamy, authentic Hummus. Made with the finest chickpeas and a touch of sunshine, it's the perfect start to any meal. Grab a pita and get sharing! #JanaMezze #Hummus #MezzeAttitude #Yalla
• •From our kitchen to your table in minutes. Experience the vibrant, authentic flavors of the Levant with our range of ready-to-eat mezze. Because every meal should be a celebration. #JanaMezze #ReadyToEat #LevantineCuisine
• •Tired of the same old snacks? Let us transport your taste buds! Our new Chili Hummus is here to add a little spice to your life. Perfect for dipping, spreading, and sharing. Discover the flavor of the Mediterranean. #JanaMezze #NewProduct #SpicyHummus
• •Jana Mezze: The Art of Sharing. We believe that food is more than just sustenance; it's a way to connect, to celebrate, and to create memories. Discover our range of authentic Levantine mezze and start your own tradition. #JanaMezze #TheArtOfSharing #MediterraneanFood
• •Unlock the secret ingredient of the Levant. Our aromatic Za'atar is a timeless blend of herbs and spices that will elevate your dishes from simple to extraordinary. Sprinkle on flatbread, season your vegetables, or mix with olive oil for a delicious dip. A taste of tradition in every pinch. #JanaMezze #Zaatar #AuthenticSpices