Brand Tone

Humorous & Witty, Friendly & Approachable, Down-to-Earth & Relatable, Engaging & Entertaining, Southern Charm

Brand Values

• •Entertainment & Escapism
• •Humor & Joy
• •Strong Characters & Relationships
• •Authenticity (Southern Roots)
• •Quality Storytelling
• •Reader Connection & Community

Best Practices

• •Embrace the Humor: Actively look for opportunities to inject wit, lightheartedness, and playful exaggeration, reflecting the comedic style of the books. Use colloquialisms and turns of phrase that evoke a smile.
• •Channel the Southern Charm: Incorporate a warm, friendly, and slightly informal voice. Use Southern-inflected language where appropriate and natural (e.g., "y'all," folksy analogies) to enhance the Louisiana flavor.
• •Speak Your Readers' Language: Reference beloved characters (Fortune, Ida Belle, Gertie), settings (Sinful, the bayou), and series-specific inside jokes ("Swamp Team 3," "I Gertied") that resonate with the established fanbase. This shows an understanding and appreciation of the community.
• •Keep it Engaging and Personal: Write as if you're talking to a friend. Ask questions, invite interaction, and share tidbits that make the author and brand feel approachable and human, mirroring Jana DeLeon's own online interactions.
• •Focus on the Fun and Escape: Consistently remind the audience of the core appeal: enjoyable, entertaining stories that provide a humorous escape. The copy should feel like an extension of that fun reading experience.

Social Perception

Beloved Author, Master of Cozy Mystery & Humor, Go-To for Lighthearted Reads, Creator of Addictive Series, Successful & Respected Indie Author. The merchandise is perceived as a fun extension of the beloved book series, allowing fans to further engage with the worlds and characters she has created.

Copy Examples

• •For a New "Miss Fortune Mystery" Book Release: Hold onto your tiaras, Sinful! Fortune, Ida Belle, and Gertie are back, and the bayou's about to get a whole lot crazier. There's a new mystery brewin', more laughs than a gator in a mud puddle, and enough sweet tea to float a battleship. Grab your copy of [New Book Title] – you might just laugh your socks off!
• •For a Merchandise Sale (e.g., "I Gertied" Mug): Ever had a 'Gertie' moment? You know, where things go hilariously sideways, but it all works out in the end (mostly)? Then this mug's for you! Start your day with a dose of Sinful's finest chaos. Get your 'I Gertied' mug today and let everyone know you speak fluent 'Swamp Team 3'.
• •Social Media Post Engaging Fans: Alright, y'all, spill the beans! If you could spend a day in Sinful, Louisiana, what's the first thing you'd do? (And who are you teaming up with – Fortune, Ida Belle, or are you brave enough for Gertie's brand of adventure?) Let us know in the comments! #JanaDeLeon #MissFortuneMysteries #SinfulLouisiana
• •Newsletter Sign-up Pitch: Don't miss out on the latest shenanigans from Sinful, or the scoop on new book releases and exclusive goodies from the janadeleonstore! Sign up for Jana's newsletter and get your regular dose of Southern-fried fun, mystery, and maybe even a recipe or two (if Gertie doesn't eat all the ingredients first!).
• •Website Banner for the Store: Welcome to janadeleonstore: Your official stop for laugh-out-loud mysteries and quirky Southern charm, straight from the imagination of Jana DeLeon! Dive into a good book or grab some fun merch – y'all come on in!