Brand Tone

Gourmet, personal, and celebratory. It blends sophistication with a warm, homespun feel, using descriptive and evocative language to create a sensory experience. Authentic and heartfelt, conveying accessible luxury.

Brand Values

• •Heritage and Authenticity
• •Quality and Natural Ingredients
• •Innovation
• •Joy and Celebration
• •Accessibility

Best Practices

• •Lead with the Story: Always connect the product back to Chef Lorious's "Calibama" heritage. This personal narrative is a key differentiator and should be woven into all communications.
• •Use Evocative Language: Employ descriptive and sensory words to describe the flavors and textures of the jams. Words like "velvety," "sun-ripened," "floral," and "sophisticated" align with the gourmet tone.
• •Highlight Versatility: Showcase the many ways to use the jams beyond just toast. Provide recipes, pairing suggestions, and user-generated content to inspire customers.
• •Emphasize Quality: Consistently mention the all-natural ingredients and the absence of artificial additives. This reinforces the brand's commitment to quality.
• •Maintain an Accessible Luxury Feel: While the product is gourmet, the tone should remain welcoming and not exclusionary. The "Everyday Luxury for Everyday People" tagline is a great guidepost for all copy.

Social Perception

Overwhelmingly positive; perceived as a high-quality, gourmet product with a unique and appealing flavor profile. Its credibility and appeal are significantly boosted by public endorsements and a major retail distribution win. The brand's story resonates with consumers, fostering an emotional connection.

Copy Examples

• •Elevate your weekend brunch from simple to sophisticated. A spoonful of our Raspberry Moscato jam on warm scones is a game-changer. It's not just jam, it's an experience. #JamVino #WineInfusedJam #EverydayLuxury
• •Discover the Taste of 'Calibama.' Chef Lorious's family tradition, infused with a touch of California wine country. Find your new favorite flavor today.
• •Our Blackberry Merlot jam is a rich, velvety blend of sun-ripened blackberries and smooth Merlot. Perfect for your next charcuterie board or as a glaze for roasted pork. A taste of Southern tradition with a sophisticated twist.
• •Be the host with the most. Surprise your guests with a unique appetizer featuring our Strueberry Blanc jam. Its elegant blend of strawberries, blueberries, and Sauvignon Blanc is sure to impress. Get recipes and pairing ideas on our blog.
• •Give the gift of flavor. The Jam Vino collection is a perfect, unique present for the foodie in your life. A delicious story in every jar. #GiftIdeas #GourmetGifts #JamVino