Brand Tone

friendly, wholesome, and educational

Brand Values

• •Health and Wellness
• •Natural and Simple Ingredients
• •Family-Focused
• •Sustainability and Connection to Nature
• •Transparency

Best Practices

• •Always Lead with "Why": Start with the brand's purpose – providing a healthy, natural, and family-friendly beverage option that also gives back to nature. This "why" should be the foundation of all your copy.
• •Use Wholesome and Positive Language: Employ words that evoke feelings of health, nature, and happiness. Terms like "nourishing," "wholesome," "refreshing," "bursting with goodness," and "nature-led" align with the established brand voice.
• •Educate, Don't Just Sell: Share the benefits of your ingredients in a clear and accessible way. Explain what prebiotics are and why gut health is important. Position the brand as a helpful guide on the journey to wellness.
• •Maintain a Friendly and Approachable Tone: Write as if you are speaking to a friend. Use "we" to refer to the company, reinforcing its human, family-run element. Keep sentences clear, concise, and easy to understand.
• •Show, Don't Just Tell: Use storytelling to illustrate the brand's values. Talk about the founders' story, the sourcing of botanicals, and the rewilding projects you support. This creates an emotional connection and builds trust.

Social Perception

Jamu Wild Water is perceived very positively by consumers and the media. It is seen as a high-quality, trustworthy brand that delivers on its promises of a healthy and tasty product. Customers appreciate it as a guilt-free treat for both themselves and their children. The brand has also been recognized with industry awards for its quality and branding. The narrative of a family-run business with a strong ethical compass resonates well with their target audience.

Copy Examples

• •Ditch the Sugar, Not the Sparkle. Finally, a fizzy drink the whole family can feel good about. Jamu Wild Water is lovingly crafted with natural fruit flavours, gut-friendly prebiotics, and zero sugar. It's the refreshing treat that's bursting with goodness.
• •Rewild Your Thirst. Inspired by the wild meadows of Britain, our sparkling waters are infused with nourishing botanicals to support your immunity and wellbeing. Sip your way to a healthier you and reconnect with the power of nature.
• •The Secret to Happy Little Guts. Tired of the juice box battles? Jamu Wild Water is the kid-approved sparkling drink you've been searching for. With delicious natural flavours and a boost of prebiotic fibre, it's the healthy choice that tastes like a treat.
• •From Our Family to Yours. We created Jamu Wild Water because we wanted a better, healthier option for our own kids. Now, we're sharing it with you. Enjoy a delicious, natural, and sugar-free drink that's made with love and integrity.
• •Your Daily Dose of Delicious Wellness. More than just sparkling water, it's your daily ritual of self-care. Each can of Jamu Wild Water is a blend of refreshing fruit, powerful botanicals, and immune-boosting vitamins. Elevate your hydration and nourish your body from the inside out.