Tono de Marca

Vibrant & Celebratory, Storytelling & Cultural, Confident & Empowering, Authentic & Passionate, Approachable & Inclusive

Valores de Marca

• •Cultural Celebration & Heritage
• •Boldness & Uniqueness
• •Quality & Craftsmanship
• •Joy & Confidence
• •Storytelling & Meaning
• •Accessibility
• •Connection & Cultural Exchange

Mejores Prácticas

• •Immerse in the Inspiration: Always circle back to the core of Jam+Rico – the Caribbean. Use sensory language that evokes the sights, sounds, and feelings of the islands (e.g., "sun-soaked," "rhythm," "vibrant," "kaleidoscope of bold and unique designs").
• •Prioritize Storytelling: Frame product descriptions and social media posts not just around the item, but the story, inspiration, or cultural element behind it. "Each piece tells a story" should be a guiding principle.
• •Use an Empowering & Celebratory Vocabulary: Consistently use positive, uplifting words that speak to confidence, joy, beauty, and celebration. Words like "bold," "vibrant," "shine," "celebrate," "empower," and "spirit" reinforce the brand's feel.
• •Maintain Authenticity with the Founder's Voice: Lisette Scott's personal connection and passion are integral. Let this genuine enthusiasm for Caribbean culture and design shine through. Where appropriate, a direct, warm, and inviting tone, as if Lisette is speaking, can be effective.
• •Visual & Verbal Harmony: Ensure the vibrancy and boldness expressed in the copy are consistently matched by the brand's visual identity across all platforms – from website imagery to social media photography and even packaging. The words should paint a picture that the visuals confirm.

Percepción Social

Culturally Rich & Authentic, Stylish & Fashion-Forward, High Quality & Unique, Empowering & Joyful, Black-Owned Business Success, Accessible Luxury

Ejemplos de Copy

• •Headline: "Wear Your Story. Embrace Your Vibrancy. Discover Jam+Rico." Body: "Each Jam+Rico piece is more than an accessory; it's a whisper of Caribbean shores, a rhythm of island music, a burst of tropical color. Handcrafted with passion, designed to make you shine. Explore the collection and let your spirit dance."
• •Social Media Post (with image of colorful earrings): "Drench yourself in the hues of the Caribbean! 🌴☀️ Our [Earring Name] earrings are handcrafted to bring a touch of island magic and bold confidence to your everyday. Inspired by [specific island/cultural element], they’re not just jewelry, they’re a celebration. #JamAndRico #CaribbeanInspired #BoldJewelry #StatementEarrings #CultureAndConfidence"
• •Product Description Snippet (for a necklace): "Inspired by the sun-drenched streets of [Caribbean Location] and the resilient spirit of its people, the [Necklace Name] is a celebration of heritage you can wear close to your heart. Let its intricate details and vibrant charm empower your unique style and tell your own unforgettable story."
• •Email Subject Line: "Unlock Your Inner Radiance ✨ New Arrivals from Jam+Rico!" Email Body Preview: "Hello Sunshine! Get ready to express your boldest self. Our new collection, inspired by the vibrant culture and breathtaking landscapes of [Island], has just landed. Each piece is a story waiting to be worn..."
• •Ad Copy (short & punchy): "Jam+Rico: Island Soul. City Chic. Bold jewelry that celebrates your heritage and ignites your confidence. Shop the story."