Brand Tone

Personal, charming, boutique-oriented, friendly, approachable, curated, passionate, and trustworthy, with an informal and story-driven feel.

Brand Values

• •Originality
• •Quality and Beauty
• •Personal Curation
• •Customer Satisfaction

Best Practices

• •Lead with the Founders' Story: Consistently use the 'petite Judith & grand Florent' narrative and refer to yourselves in the first person to maintain a direct, personal connection.
• •Emphasize 'Curated' and 'Unique': Highlight what makes an item special in all marketing copy, using words like 'handpicked', 'exclusive', 'hard-to-find', and 'discovered' to reinforce the value of your curation.
• •Use Warm and Charming Language: Maintain a friendly and slightly informal tone, making the brand feel like a recommendation from a trusted friend.
• •Focus on the 'Why': Don't just sell products; explain the reason behind their selection, such as sustainable materials, beautiful design, or exceptional quality, to add value through storytelling.
• •Create a Brand Lexicon: Use consistent, on-brand terms like 'Judithjes' for small dogs and 'Florentjes' for large dogs across all materials to create a memorable and unique shorthand.

Social Perception

Extremely positive. Customers perceive the brand as a source of unique, high-quality items, appreciating its personal touch and boutique appeal as a 'hidden gem'.

Copy Examples

• •For your 'grand Florent' or your 'petite Judith.' Discover unique finds you won't see anywhere else, handpicked by us for the dog you love.
• •Tired of the same old fetch toys? We were too. That's why we sourced this beautiful, durable plush from [Brand Name]. It's not just a toy; it's a new friend for your furry family member, approved by our own pack.
• •We're Judith and Florent, two people who believe that our dogs deserve more than mass-produced. J & F dogshop was born from a simple desire: to find beautiful, original, and high-quality products for our own dogs. We hope you and your four-legged friend love our collection as much as we do.
• •That feeling when a new delivery arrives! ✨ We've just unboxed these stunning, eco-friendly bowls that are almost too pretty to use. (Almost.) Tap to shop what's new—your dog's dinner time is about to get a major upgrade.
• •A little something special from Judith & Florent...