Brand Tone

Humorous, witty, and slightly irreverent, while still emphasizing quality and tradition.

Brand Values

• •Quality
• •Tradition
• •Humor
• •Authenticity
• •Community

Best Practices

• •Maintain a consistent tone across all platforms.
• •Use humor and wit appropriately to engage the audience.
• •Incorporate sensory language related to taste and aroma.
• •Focus on the quality and origin of the ingredients.
• •Encourage user-generated content and interaction.

Social Perception

A brand that is perceived as high-quality, authentic, and not afraid to have a little fun. Customers see it as a premium product that doesn't take itself too seriously.

Copy Examples

• •"Our jamón is so good, it'll make you question all your life choices...in a good way."
• •"Forget therapy, just buy our jamón. It's cheaper and tastier."
• •"Warning: May cause extreme satisfaction and unsolicited sharing with friends (or not)."
• •"We're not saying our jamón is the secret to happiness, but have you ever seen anyone sad while eating jamón?"
• •"From our pigs to your plate, with love (and a little bit of salt)."