Brand Tone

Helpful and Informative, Friendly and Approachable, Community-Oriented, Reliable and Trustworthy, Enthusiastic and Inspiring

Brand Values

• •Quality
• •Customer Satisfaction
• •Versatility and Utility
• •Sustainability
• •Creativity and Inspiration
• •Support for Small Producers

Best Practices

• •Be Genuinely Helpful: Always aim to provide value, whether it's a tip, a recipe, or product information that solves a customer's problem or inspires them.
• •Foster Community Spirit: Encourage interaction, ask questions, feature customer projects, and use inclusive language ("we," "our community").
• •Speak with Enthusiasm: Let your passion for preserving, crafting, and quality products shine through. Use positive and encouraging language.
• •Maintain Clarity and Simplicity: Avoid overly technical jargon. Make your information easy to understand for both seasoned preservers and beginners.
• •Emphasize Quality and Reliability: Consistently remind customers of the durability and trustworthiness of your products and the support your brand offers.

Social Perception

A reliable supplier, Good quality, Supportive of hobbies and crafts, Community-focused, Traditional yet versatile

Copy Examples

• •Headline: Spark Your Creativity: From Pantry Staples to Perfect Gifts! Body: Whether you're whipping up a batch of grandma's famous jam, organizing your dream pantry, or crafting unique wedding favors, our wide selection of quality glass jars and bottles has you covered. Discover the perfect jar for your next project and let your imagination run wild! #JamJarJoy #HomemadeGoodness
• •Headline: Preserve the Season's Best, Beautifully. Body: Capture the taste of sunshine with our durable and stylish preserving jars. Perfect for jams, chutneys, pickles, and more! Our helpful guides and quality supplies make preserving easy and enjoyable. What are you making today? Share your creations with #JamJarShopCreations!
• •Headline: Big Plans? We Do Bulk! Body: Calling all artisan producers and batch-baking heroes! Get the best value for your business with our wholesale jam jars and bottles. Quality you can trust, prices that make sense. Let us help you package your passion perfectly.
• •Headline: More Than Just Jars: We're Your Partner in Creating! Body: At Jam Jar Shop, we love seeing what you make! From delicious preserves to stunning DIY crafts, our community is bursting with inspiration. Find tips, tricks, and a friendly welcome on our blog and social channels. Get started on your next masterpiece today!
• •Headline: Sustainable Style for Your Home & Kitchen. Body: Choose glass for a greener tomorrow! Our recyclable and reusable jars are perfect for eco-conscious storage, beautiful displays, and thoughtful gifting. Make a sustainable choice without compromising on quality or style.