Brand Tone

Aspirational and Supportive

Brand Values

• •Making Dreams Accessible
• •Convenience and Practicality
• •Quality and Craftsmanship
• •Customer Experience
• •Celebration of Femininity

Best Practices

• •Use Aspirational Language: Always frame content around dreams, magic, and creating the "perfect" day. Use words like unforgettable, fairy tale, sparkle, glow, celebrate, and dream.
• •Emphasize the "Solution": Position the brand as the answer to the stressful parts of wedding planning. Highlight the convenience of the "all-in-one" shop and the personalized showroom experience as ways to make the bride's life easier.
• •Showcase "Real Brides": Continue featuring user-generated content and photos of actual customers. This builds authenticity, creates social proof, and reinforces the brand's supportive and celebratory values.
• •Maintain Visual Elegance: Ensure all photography and videography, even for informal platforms like TikTok, adheres to a clean, bright, and romantic aesthetic. This visual consistency is crucial for an aspirational brand.
• •Be a Helpful Guide, Not Just a Seller: In all communication (social media comments, product descriptions, blog posts), offer genuine advice and support. Answer questions thoroughly and maintain a warm, approachable, and personal tone that makes brides feel seen and understood.

Social Perception

Customers see Jamila Novias as a source of beautiful, high-quality, and unique bridal accessories, praising the products and personalized service. The broader public on social media perceives the brand as a stylish and reliable expert in bridal accessories, with consistent and aesthetically pleasing content positioning them as a trend-aware and aspirational brand for brides-to-be.

Copy Examples

• •The final touch to your fairy tale. ✨ You found the dress, you set the date. Now, for the magic. Our new 'Celeste' headdress was designed for the modern romantic, blending delicate pearls and subtle shine to complement your glow. It’s not just an accessory; it’s the piece that ties your dream look together. Swipe to see it sparkle. Ready to find your final touch? Visit our showroom. #jamilanovias #tocadosdenovia #accesoriosdenovia #bridetobe #lookdenovia
• •Walk towards your forever in comfort and style. Your wedding day is a marathon of beautiful moments. Don’t let uncomfortable shoes hold you back. Our bridal shoes are designed for elegance *and* all-day wear. From the first look to the last dance, we’ve got you covered. Shop the collection online and enjoy free shipping! Shop Now
• •Your Dream Look, All in One Place. From handcrafted shoes to romantic veils, discover curated accessories to make your big day unforgettable.
• •POV: You found the perfect accessories and the stress just melts away. It's the little details that make the big day perfect. ✨ #accesoriosdenovia #weddingdetails #bridetobe #jamilanovias #bodasmexico
• •An Invitation to a Stress-Free Bridal Experience 🤍