Brand Tone

Artisanal & Thoughtful, Authentic & Personal, Calm & Natural, Comfort-Oriented & Approachable, Conscious & Ethical

Brand Values

• •Quality Craftsmanship
• •Sustainability
• •Ethical Production
• •Timeless Design
• •Artisanal Approach & Collaboration
• •Comfort & Wearability
• •Transparency

Best Practices

• •Embrace Sensory Language: Focus on the feel of fabrics (e.g., silky soft, gauzy cotton, nubbly texture), the visual appeal (e.g., muted tones, elegant silhouettes), and the overall experience of wearing the clothes. This aligns with their emphasis on quality materials and comfort.
• •Tell the Story of Craftsmanship: Highlight the slow process design, hand-worked techniques, quality craftsmanship, and the Made in Nashville, TN aspect. This reinforces the artisanal value and ethical production.
• •Use a Gentle, Invitational Voice: Avoid overly aggressive sales language. Instead, use phrases like discover, explore, an invitation to, reflecting an approachable and calm demeanor.
• •Maintain Authenticity & Transparency: Share insights into the design process, material sourcing, and sustainability efforts. Let the founders' passion (Jamie and Hannah) subtly shine through in narratives.
• •Focus on Timelessness and Enduring Value: Emphasize that the garments are meant to be lived in and loved for years to come, are timeless, and versatile. This counters fast fashion messaging and aligns with their sustainable ethos and the investment quality of their pieces.

Social Perception

A High-Quality, Artisanal Brand, Ethical and Sustainable, Understated and Artsy, Investment-Worthy, Authentic and Founder-Driven, Focused on Specific Materials

Copy Examples

• •Unveiling new silhouettes, born from the same love for natural fibers and quiet craftsmanship. Each piece, a gentle invitation to slow down and savor the everyday. Discover the collection – thoughtfully made, to be thoughtfully worn. #JamieAndTheJones #SlowFashion #WearableArt
• •Meet The T Top, a beloved friend in our signature raw silk. Its beauty lies in its simplicity – a soft, boxy drape that moves with you, a texture that tells a story. Effortless, versatile, and designed to become a cherished part of your daily rhythm. Crafted with care in our Nashville studio.
• •At JAMIE + THE JONES, our commitment to the earth is woven into every fiber. From selecting natural, biodegradable materials to our 'Our Scraps' initiative that gives new life to every remnant, we believe in treading lightly. Learn more about our journey towards more sustainable style, a journey we walk with intention.
• •More than just clothing, JAMIE + THE JONES is a conversation between material, maker, and wearer. We believe in the enduring appeal of well-crafted pieces, the comfort of natural textiles, and the simple joy of garments that feel like an extension of yourself. Welcome to our world of wearable art.
• •Finding beauty in the quiet moments, the feel of raw silk against skin, the comfort of a well-loved garment. Our pieces are designed for these moments, for a life lived with intention and ease. #JJStyle #EffortlessChic #MadeInNashville