Brand Tone

Authentic & Raw, Understated & Poetic, Empathetic & Intimate, Observational & Documentary-Style, Warm & Optimistic

Brand Values

• •Authenticity
• •Craftsmanship
• •Humanity & Connection
• •Observation & Curiosity
• •Artistic Integrity
• •Spontaneity

Best Practices

• •Embrace Understatement: Avoid hyperbole. Let the quiet strength of the photography lead. Use simple, direct, yet evocative language.
• •Prioritize Authenticity: Copy should feel genuine and unforced, mirroring the rawness and honesty of the images.
• •Highlight the Human Element: Focus on the stories, the people, and the empathetic connection evident in his work.
• •Reference the Craft (Subtly): Mentioning analogue processes, natural light, or the act of observation can reinforce brand values without being overly technical.
• •Maintain Visual-Verbal Harmony: Ensure that the text's aesthetic (even font choices, if applicable) complements the soft, often warm, and natural feel of his photography. The language should feel as considered and carefully composed as his images.

Social Perception

Highly Respected, Influential, Distinctive Style, Democratic Eye, Storyteller

Copy Examples

• •Jamie Hawkesworth invites you to an intimate viewing: 'Fleeting Light, Enduring Faces.' Discover the subtle stories captured in analogue, where everyday moments become timeless portraits. Opening [Date] at [Gallery Name].
• •Traverse the landscapes of the everyday. 'The British Isles' by Jamie Hawkesworth. A thirteen-year journey through analogue film, revealing the quiet dignity and authentic spirit of a nation. Available now.
• •Sunlight on a Saturday. Manchester, 2024. A brief encounter, a lasting impression. #JamieHawkesworth #AnaloguePortrait #EverydayBeauty
• •Beyond the Lens: Jamie Hawkesworth discusses the art of seeing. Join a conversation on finding poetry in the mundane and the enduring power of analogue photography. [Event Details].
• •A shared vision of authenticity. Jamie Hawkesworth for [Brand Name]. Capturing the collection's spirit through a lens of raw beauty and natural light.