Brand Tone

empowering, confident, and trendy

Brand Values

• •Empowerment
• •Style and Trendiness
• •Quality and Affordability
• •Authenticity
• •Inspiration

Best Practices

• •Always Lead with Empowerment: Every piece of copy, from product descriptions to social media captions, should in some way tie back to the core value of empowering women.
• •Use "You" and "Your" to Speak Directly to the Customer: Address the customer directly to create a personal connection and make the empowering message feel more immediate and impactful.
• •Incorporate Power Words: Use strong, evocative words like "powerful," "confident," "bold," "boss," and "stand out" to reinforce the brand's tone.
• •Tell a Story: Frame products and collections within a narrative of success, confidence, and breaking barriers, much like the brand's own "About Us" story.
• •Maintain Authenticity: Continue to leverage the founder's voice and story where appropriate to maintain the authentic and personal feel of the brand. This can be done through quotes, blog posts, or social media takeovers.

Social Perception

Based on the available information, the social perception of J|amGlam appears to be positive, albeit within a limited sphere. The testimonials on the website are glowing, with customers expressing satisfaction with the products and the brand. The interactions on Poshmark are professional and helpful. The lack of a significant, dedicated social media presence or mentions in broader online conversations makes it difficult to gauge a wider public perception. The existing perception is largely shaped by the brand's own messaging and direct customer interactions.

Copy Examples

• •Your power is in every step. Our new collection of heels is designed to make you not just stand tall, but stand out. Walk into your destiny.
• •Confidence is always in style. And now, it's on sale. Get up to 40% off on our top trending looks and own every room you walk into.
• •J|amGlam is more than just a brand. It's a movement for every woman who's ever been told to stay in her lane. We're here to tell you to create your own. #JiamGlam #EmpowerYourStyle
• •This isn't just a suit. It's your armor for the boardroom, your statement piece for that big presentation, and your uniform for success. The 'I Am Her' pants set is designed for the woman who leads.
• •Hey GlamGirl, ready to upgrade your wardrobe and your mindset? Our latest arrivals are here to remind you that you are glamorous, you are powerful, and you are the boss.