Brand Tone

Sophisticated & Elegant, Curated & Discerning, Inspirational & Aspirational, Knowledgeable & Professional, Appreciative of Craftsmanship & Artistry

Brand Values

• •Quality & Craftsmanship
• •Exclusivity & Uniqueness
• •Service to the Trade
• •Inspiration & Design Excellence
• •Timelessness & Enduring Style
• •Community & Collaboration
• •Passion for Textiles & Design

Best Practices

• •Understand Your Audience Intimately: Always write with the sophisticated, professional interior designer or architect in mind. Use industry-relevant language where appropriate but maintain clarity and elegance.
• •Emphasize Craftsmanship and Exclusivity: Consistently highlight the quality of materials, the skill of the artisans, and the unique nature of the collections. Words like "bespoke," "handcrafted," "artisanal," "curated," and "exclusive" should be part of the regular lexicon.
• •Maintain a Sophisticated and Inspirational Voice: Language should be refined, evocative, and aspirational. Avoid overly casual slang or colloquialisms. The goal is to inspire and reflect the high-end nature of the products.
• •Tell the Story Behind the Products: Whenever possible, weave in narratives about the artisans, the design inspiration, or the history of a particular piece or collection. This adds depth and value beyond the physical object.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media, email communications, and any print materials is harmonious. Develop a brand style guide that explicitly defines the tone and provides examples to ensure all team members are aligned.

Social Perception

A Premier Resource, Tasteful & Stylish, Supportive of Artisans, Professional & Reliable, Expanding & Influential

Copy Examples

• •JAMES Showroom: Where discerning design professionals discover exceptional artisan collections. Explore curated textiles, furniture, and lighting that transform spaces into timeless expressions of artistry.
• •Introducing the latest masterpieces from [Artisan Name], exclusively at JAMES. Each thread tells a story of meticulous craftsmanship and visionary design. Elevate your next project with textiles that inspire. #JamesShowroom #ArtisanTextiles #LuxuryInteriors #DesignInspiration #TradeOnly
• •You're Invited: Join us at JAMES Showroom for an exclusive evening with renowned designer [Designer's Name]. Discover their latest collection, gain insights into their creative process, and connect with fellow design leaders. An inspiring occasion for our valued trade partners.
• •The 'Ellis Console' by Fleur x JAMES – a testament to bespoke elegance. Inspired by 18th-century Italian Baroque, its ornate carvings are softened for modern sensibilities. A collector's piece, designed to anchor sophisticated interiors. Available to the trade.
• •Founded on a passion for exquisite design and artisanal quality, JAMES Showroom serves as a dedicated partner to the interior design trade. We meticulously curate lines from the world's finest makers, offering a collection that is both timeless and at the forefront of design innovation.