Brand Tone

Gentle, Passionate, and Authentic

Brand Values

• •Appreciation for Nature
• •Quality & Craftsmanship
• •Affordability
• •Sustainability
• •Family & Passion

Best Practices

• •Lead with Nature: Always connect the product back to its natural inspiration. Use descriptive, sensory language that evokes the feeling of being outdoors (e.g., "serene," "wild," "sun-dappled," "misty").
• •Maintain the "We" Voice: Consistently use "we" and "our" to reinforce the personal, family-run identity of the business. Share the passion behind the scenes to build a stronger customer connection.
• •Emphasize Quality, Simply: Talk about quality in clear, understandable terms. Instead of just "high quality," say "printed on thick, archival paper that will last for years" or "using vibrant, fade-resistant inks."
• •Keep it Gentle and Invitational: Avoid urgent, high-pressure sales language like "Buy Now!" or "Limited Time Only!" Instead, use invitational phrases like "Explore the collection," "Bring nature home," or "Find the perfect piece for your space."
• •Tell a Story: Whether in a product description or a social media post, briefly tell the story of the piece. Where does the inspiration come from? What feeling does it evoke? This adds value beyond the visual appeal and aligns with the brand's authentic, passionate tone.

Social Perception

Niche and Trusted

Copy Examples

• •Bring the serene majesty of the ocean into your home. Our vintage-style whale chart is meticulously reproduced on archival-quality paper, capturing every detail of the original illustration. A timeless piece for the study, living room, or any space that calls for a touch of natural wonder.
• •Find your calm. 🌿 Our botanical prints are designed to create a peaceful atmosphere in any corner of your home. Pictured here is our popular Fern Trio, sustainably packaged and ready to frame. #JamesAndInks #NatureInFocus #HomeDecor
• •It started with a shared love for walks in the countryside and browsing antique bookshops. We're James and Jess, the husband and wife team behind James & Inks. From our small studio in the British countryside, we pour our passion for nature and vintage illustration into every print we create, hoping to bring a piece of that beauty into your home.
• •New Arrivals: Celestial Wonders & Forest Finds ✨
• •Affordable Art, Inspired by Nature. Refresh Your Walls.